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PUMA celebrates the debut of Netflix award winning series Squid Game, through a collaboration featuring apparel, footwear, and accessories, just in time for the show’s second season. PUMA brings Squid Game‘s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants...
Nike is formally unveiling the Air Max Muse, a new silhouette for women that matches style and innovation to create a shoe that embodies futuristic boldness – both looking dynamic and feeling incredible. Nike footwear teams used computational design to develop the shoe, applying filters of size,...
Designer Stan Birch announces the creation of a bespoke jacket, designed especially for Formula 1 champion Lewis Hamilton. This unique, custom-made piece embodies the spirit of performance, style, and personal commitment of the greatest F1 driver in history. A Custom Creation, Inspired by Lewis Hamilton,...
Luxury streetwear brand Ryoko Rain® and Angel City Football Club (ACFC) collaborate on new limited-edition streetwear capsule collection. The debut of the limited-edition streetwear capsule merges soccer culture and bold fashion inspired by the spirit of community and female athlete empowerment. Ryoko...
Dedicated to Love, Teamwork, and Craftsmanship Mitchell & Ness is proud to announce the launch of an exclusive collaboration with the late, great fashion designer Waraire Boswell and his eponymous brand, WARAIRE. The Waraire x Mitchell & Ness collection pays homage to Boswell’s legacy with...
Luxury Streetwear Brand Ryoko Rain is an Official Collaboration Partner for Athlos NYC Track Event. Olympian Alaysha Johnson will debut the company’s signature-designed shorts, shirt, and jacket before the premier all-women’s track event, featuring the fastest women in the world and awarding...
Dream Pairs Expands Footprint and Strengthens Retail Presence with New Store at Bergen Town Center Dream Pairs, the rapidly expanding women’s fashion footwear brand renowned for its stylish and accessible shoes, is excited to announce the successful opening of its second retail store at Bergen...
Vans Skateboarding and Anthony Van Engelen Skate to the Future with the All-New AVE 2.0. Anthony Van Engelen is always pushing the boundaries of what’s possible – in skateboarding and skate footwear alike. His new AVE 2.0 is a pinnacle expression of that ethos. “Commitment to Progression”...
DESIGNER SPOTLIGHT Born in Jaén in 1980, Industrial & Footwear Designer Pedro J. Pérez is a visionary designer whose multidisciplinary approach and relentless passion have propelled him to the forefront of the international marketing and design scene. With a background in Industrial Design and continuing...
adidas and Bape® Celebrate Japanese Streetwear past and Future with Collaborative Takes on the Stan Smith Sneaker. adidas Originals and BAPE® have joined forces once again to present two new takes on the archival classic Stan Smith – in celebration of the Japanese streetwear brand’s 30th anniversary....
Disruptive product capsules and marketing concepts as part of multi-year creative incubator. Sports company PUMA and music artist, creative, and designer A$AP Rocky have officially announced a long-term creative partnership. Rooted in the motorsport business, A$AP Rocky will serve as the Creative Director...
Worn by Legends, Reborn by Rihanna. Global icon Rihanna and sports company PUMA have officially launched their newest product franchise together. Rihanna returns to the brand as the Creative Director of FENTY x PUMA with a multi-year partnership and several product launches in the pipeline. The return...
