A Two-Part Drop Inspired by Survival, Resilience, and the American Spirit
Iconic denim brand Wrangler® is collaborating with Sony Pictures Consumer Products for an epic collaboration around the new season of hit HBO® series The Last of Us that blends rugged Americana style with the enduring spirit of the show, which is based on the acclaimed video game franchise developed by Naughty Dog for the PlayStation® consoles.
The first drop, launching April 10, is a tribute to Jackson, Wyoming-the safe haven where Joel and Ellie found a brief reprieve from their harrowing journey in Season 1, and where Season 2 begins.
Inspired by the journey of Joel, Ellie, and the resilient survivors of The Last of Us, this highly anticipated, all-gender collection will launch in two drops, delivering durable, story-driven pieces.
The first drop, launching April 10, is a tribute to Jackson, Wyoming-the safe haven where Joel and Ellie found a brief reprieve from their harrowing journey in Season 1, and where Season 2 begins. These looks celebrate classic cowboy style with three pre-distressed denim pieces that embody the strength and authenticity of Wrangler’s heritage.
The collection includes a cowboy cut denim jacket, a rugged, true-to-tradition silhouette built to withstand the elements; a cowboy cut denim shirt, a nod to the American West that blends function and timeless style; and the original 13MWZ Cowboy Cut Denim Jean, the legendary jean fit for cowboys, adventurers and The Last of Us fans worldwide.
The adventure continues with the second drop on May 1. Arriving mid-season, when the show’s setting shifts toward post-apocalyptic Seattle, Washington, the last six pieces of the line reflect the natural elements of the Pacific Northwest.
The adventure continues with the second drop on May 1.
These new additions include utility-inspired apparel designed for both function and style. Among them are a “Cordyceps” camouflage set – a two-piece statement featuring a fashion-forward camo shirt and matching utility pant – and a tinted denim carpenter pant, built for durability, versatility, and life on the move.
Rounding out the collection are pocket-tees in three colorways, essential layering pieces that capture the essence of rugged street style.
This collaboration is a natural fit for both brands, as Joel sported Wrangler pieces throughout Season 1. Wrangler’s legacy of crafting durable, high-quality denim makes it the perfect partner to bring The Last of Us’ gritty, survival-focused aesthetic to life.
“We’re honored to work alongside HBO® and Sony Pictures Consumer Products to create a collection that speaks to the resilience, ruggedness, and authenticity of both our brand and the show’s characters,” said John Meagher, Vice President of Global Brand Marketing at Wrangler. “These pieces are built to last, just like the spirit of those who fight to survive in The Last of Us.”
The Wrangler x The Last of Us collection is available for purchase on Wrangler.com, with prices ranging from $35 to $95. Fans should act fast-like any good survivor knows, the best gear goes quickly. And don’t forget to tune in for the seven-episode second season of The Last of Us, which debuts Sunday, April 13 at 9 p.m. ET/PT on HBO® and will be available to stream on Max, with new episodes debuting subsequent Sundays. In season two, five years after the events of the first season, Joel and Ellie are drawn into conflict with each other and a world even more dangerous and unpredictable than the one they left behind.
Wrangler®
https://www.wrangler.com | @wrangler
Wrangler®, of Kontoor Brands, has been an icon in authentic American style for 77 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler® is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online.
Sony Pictures Consumer Products
www.sonypictures.com | @SonyPictures
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.
All images courtesy of Wrangler®.
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