- Haworth x Pantone Partner with Patricia Urquiola to Launch Limited Edition Collection for Milan Design Week
- Collaboration to be featured at Elle Decor Alchemica exhibition at Fuori Salone
- Exhibition is featured at Palazzo Bovara Corso Venezia, 51, 20121 Milano MI, Italy
Haworth, the global leader in workspace design and innovation, is proud to announce its participation in Milan Design Week 2025 (8-13 April) with a limited edition collection and artistic exhibition created in collaboration with Pantone and renowned designer Patricia Urquiola.
Photo Credit: Giulia Maretti, courtesy of Pantone.
In collaboration with Pantone, the global authority on color and provider of professional color tools for designers, and iconic designer Patricia Urquiola, they will present a limited-edition collection of the Haworth Cardigan Lounge Chair, and a special exhibition titled “Dualities Discovered”. This immersive showcase will highlight how Haworth’s sustainable fabrics, customised with Pantone’s latest color collection, “Dualities“, can transform furniture pieces and redefine environments through the power of color.
Haworth Cardigan Lounge™ Chair
The special edition version of the Haworth Cardigan Lounge™ chair embodies innovation and sustainability. Its wire frame is wrapped in a specially developed knit fabric designed to match Pantone’s color references. This unique textile provides softness and structure, ensuring both comfort and support.
Photo Credits: Giulia Maretti, courtesy of Pantone.
Made from recycled aluminium and polyester, the chair is free from toxins and fully recyclable, reinforcing a forward-thinking approach to materials. Its design expresses duality, where materials harmonise and multiple hues intertwine to create a singular, unified color. The fabric “hugs” the frame, much like the chair itself embraces the sitter, reinforcing themes of connection and comfort. The Haworth Cardigan Lounge™ chair reimagines lounge seating for today’s flexible workspaces.
Photo Credits: Giulia Maretti, courtesy of Pantone.
The exhibition is part of ELLE DECOR ALCHEMICA, an annual project by Elle Decor Italia conceived by Patricia Urquiola. The “Alchemica” installation blends Elle Decor’s vision with the metaphor of alchemy, symbolising the transformation of materials and the growth of domestic spaces. It captures the ongoing evolution of society through an intuitive and expressive design language.
A Nod to the Chinese Year of the Snake
Within this exhibition, Urquiola created a striking serpentine sculpture, depicting a snake consuming itself-an ancient symbol known as the Ouroboros. Representing infinity, renewal, and transformation, it perfectly mirrors the exhibition’s focus on sustainability. Just as the Ouroboros suggests an endless cycle of rebirth, the materials in the collection are designed for continual reuse. The sculpture’s interplay of color, form, and texture reflects how both nature and design adapt and evolve in response to a changing world.
Photo Credit: Giulia Maretti, courtesy of Pantone.
Our successful partnership with Patricia Urquiola is now enhanced by the unrivalled colour expertise of Pantone, bringing together creativity, sustainability, and the transformative power of colour. We are thrilled to showcase with leading partners by our side how design can inspire and elevate the human experience.
— Ninette Kohler, VP of Marketing Communication at Haworth
Photo Credit: Giulia Maretti, courtesy of Pantone.
With this Uroboro, we wanted to explore the idea of continuous transformation-a space that evolves, renews itself, and plays with the symbolism of the serpent biting its own tail. Together with Haworth, we developed knitted modules made entirely from recycled PET, shaping a soft object that’s both sustainable and expressive. The colors, created with Pantone, give life to a shifting skin, like a snake in the act of changing form.
— Patricia Urquiola
Color is a universal language, and this exhibition demonstrates how it can bring life to furniture and spaces in unexpected and beautiful ways. We were proud to showcase our newest color collection “Dualities,” which like the exhibition, mirrors the beauty in contrasts and how they ultimately cancomplement each other through color and design.
— Tannese Williams, Head of Fashion, Home & Interiors at Pantone
Photo Credits: Giulia Maretti, courtesy of Pantone.
The Haworth x Pantone Collection Designed by Patricia Urquiola
Underpinning the exhibition and the collection is Pantone’s latest color release, Dualities, which highlights the balance between opposing forces and the cyclical nature of both design and life. The Dualities color palette reimagines pastels, blending vibrancy with subtlety. Shades range from electrifying citrus tones to soft, smoky hues, infusing energy with neon-like brights or creating a serene atmosphere through delicate yellows, minty greens, and faded pinks. Whether standing alone or complementing muted shades, each hue brings a sense of playfulness, sophistication, and modernity.
The colors taken from Pantone’s Dualities collection are part of Pantone’s Fashion, Home + Interiors (FHI) product line which was used as part of the artistic exhibition as well as the Haworth Cardigan Lounge chair. The team referenced and color-matched with Pantone color guides to ensure Patricia’s designs and creative vision of color were matched perfectly. The colors chosen for the partnership include:
Pantone 15-3615 TCX Lavender Oil
Pantone 14-0225 TCX Spring Leaf
Pantone 14-1242 TCX Melon Ice
Pantone 12-2900 TCX Sweet Taffy
Pantone 12-0549 TCX Citrus Essence
MORE INFO: Pantone FHI Dualities: 175 New Colors
Haworth
www.haworth.com | @haworth_international
Haworth believes great spaces empower people to thrive and work their best. As a leading global furniture maker, the company partners with customers, dealers, and influencers to create spaces that result in effective people and efficient real estate. Haworth’s customer-first approach comes from an entrepreneurial spirit, design-forward thinking, and multicultural perspectives. Founded in 1948 and headquartered in Holland, Michigan, U.S.A., Haworth is a privately owned company operating in more than 150 countries through a global network of 400 dealers and 8,000 employees.
Pantone
www.pantone.com | @pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.
All images courtesy of Pantone.
Tags: architecture, color codes, color forecasting, color hues, color intelligence, color palettes, color trends, contemporary design, contemporary style, culture, Elle Decor, Exhibition, fashion, fashion forecasting, fashion industry, fashion trends, FHI, Fuori Salone, Haworth, Haworth Cardigan Lounge Chair, industrial design, inspiration, interior, interior design, interior designers, interior trends, iSaloni, Italy, knitted, lounge chair, Milan, Milan Design Week, Milano, Palazzo Bovara Corso Venezia, Pantone, Pantone 12-0549 TCX Citrus Essence, Pantone 12-2900 TCX Sweet Taffy, Pantone 14- 1242 TCX Melon Ice, Pantone 14-0225 TCX Spring Leaf, Pantone 15-3615 TCX Lavender Oil, Pantone Color Insider, Pantone Color Institute, Pantone FHI, Pantone FHI Dualities, pastel colors, product design, seating, textiles, Top, trend service, trending colors
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