Starter Unveils “Beasts of the Big East” Campaign & Collection Featuring Star Player RJ Lewis + More-Join the Special Event at Macy’s on Thursday, 3/13 from 4-7 PM!
The Big East Conference is bringing the excitement to New York City this week, and Starter-one of the most iconic names in sports apparel-is celebrating with a limited-edition collection and an exclusive fan experience.
The Starter Beasts of the Big East campaign was shot at teams home courts, bringing the collection to life with star players like St. John’s RJ Lewis, Kadary Richmond, Seton Hall’s Jahseem Felton, Providence’s Bryce Hopkins and many more repping their school’s capsule in a celebration of team pride and tradition. Photo courtesy of STARTER.
With St. John’s clinching their first Big East regular-season title in 40 years, rosters full of dynamic players and highly competitive teams, this year’s conference is driving major excitement.
The Starter Beasts of the Big East campaign was shot at teams home courts, bringing the collection to life with star players like St. John’s RJ Lewis, Kadary Richmond, Seton Hall’s Jahseem Felton, Providence’s Bryce Hopkins and many more repping their school’s capsule in a celebration of team pride and tradition. Shot against the backdrop of game-day energy, it captures the unstoppable spirit of this fan-favorite conference.
Fans are invited to join Starter at Macy’s Herald Square on Thursday, March 13th from 4-7PM for a special activation to celebrate the Beast of the Big East collection. Featuring a special live broadcast of the Big East Rewind Podcast starring Chuck Everson and Sonny Spera with special guest Carl Banks and surprise player appearances.
The Beasts of the East collection spotlights legendary teams like St. John’s, UCONN, Providence, Villanova, Georgetown, Marquette, Creighton, DePaul, Butler, Seton Hall, and Xavier with bold, retro-inspired designs that honor their iconic legacies and electrify fan culture.
STARTER’s Beasts of the Big East Collection is exclusively available at Macy’s Herald Square in New York and Lid’s on 42nd Street Entertainment Center, while supplies last.
Starter
www.starter.com | starteruniforms.com | @starterofficial
Starter revolutionized the sports apparel industry in 1971 by blending athletic wear with popular culture, becoming the first brand to co-brand with professional, Olympic, and collegiate sports. Recognized for its authenticity since its inception, Starter remains a trailblazer in sports fashion.
The BIG EAST Conference
www.bigeast.com | @BIGEAST
The BIG EAST Conference is an association of 11 nationally recognized colleges and universities committed to fostering athletic competition, community service, and academic excellence. Its member institutions sponsor athletic programs that provide national-caliber opportunities for over 3,800 student-athletes across more than 200 men’s and women’s teams in 22 sports. Founded in 1979 and headquartered in New York City, the BIG EAST is represented in eight of the nation’s 36 largest media markets. Member schools include Butler University, the University of Connecticut, Creighton University, DePaul University, Georgetown University, Marquette University, Providence College, St. John’s University, Seton Hall University, Villanova University, and Xavier University.
All images courtesy of Starter.
Tags: apparel, basketball, basketball shorts, Bryce Hopkins, caps, clothing, collection, Conference, fashion, games, Herald Square, hoodies, Jahseem Felton, jersey, Kadary Richmond, limited edition, Macy's, menswear, New York City, players, retro design, retro style, RJ Lewis, shorts, sports, sports and fashion, sports apparel, sports fashion, sports meet fashion, sports teams, sportswear, Starter, sweatshirts, The Big East Conference, Top, tshirt, womenswear, Xavier
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