ANTY Introduces Pharaoh’s Grace: Channeling the Power and Elegance of Ancient Egypt

Talismans Rooted in Egyptian Symbolism Are Reimagined in ANTY’s New Jewelry Collection

Step into a world where ancient Egypt meets modern elegance, with ANTY’s bold new jewelry collection, ‘Pharaoh’s Grace‘.

Designed to empower, each jewel tells a story of resilience and timeless elegance. The designs draw inspiration from symbols revered for their meaning, weaving Egyptology and hand craftsmanship into everyday talismans. Pharaoh’s Grace is thoughtfully curated for versatility, moving from daytime to evening- while exuding a bold, radiant presence. With Pharaoh’s Grace, ANTY offers a unique opportunity to embrace inner power and carry the legacy of a civilization that defined beauty and strength.

Every piece in this collection represents a dialogue between past and present. I wanted to transform the profound meaning of Egyptian symbols into modern jewelry that resonates with today’s women, empowering them to shine boldly in every moment.
— Heidi Bastamy, Designer for ANTY

At the heart of the collection is the Eye of Horus, an ancient Egyptian symbol of protection and restoration. The collection includes a gold bangle, necklace, earrings, and ring, each featuring vibrant malachite, historically believed to ward off negative energy and promote healing. Rooted in the myth of Isis and Osiris, the Eye of Horus symbolizes prosperity, protection, and the connection between physical and spiritual realms. Its six distinct parts represent different senses, enhancing its role as a guide and protector. Malachite, central to these designs, was cherished in ancient Egypt for its protective and healing powers, believed to ward off harmful spirits and negativity. Its rich green hue symbolized divine wisdom and vitality, aligning with Egypt’s reverence for life cycles and the afterlife.

With the Pharaoh’s Grace collection, I wanted to show the world how deeply artistic ancient Egyptian civilization was. It carried immense beauty and continues to influence every conversation about royalty, power, art, mystery, and sophistication.
— Amany Afify, Principal Founder of ANTY

The earrings in the Pharaoh’s Grace collection beautifully capture resilience and femininity. The Nefertiti Statement Earrings honor the iconic queen with luminous mother-of-pearl in rhombus-shaped gold, evoking her allure through the central eye motif. In ancient Egypt, mother-of-pearl symbolized purity and renewal, reflecting Nefertiti’s legacy of beauty and strength. The Gold Scarab Earrings, adorned with vivid emeralds, reimagine the symbol of life’s cycles.

The scarab, an emblem of renewal and rebirth, represents new beginnings and empowers the wearer with its transformative energy. ANTY’s Queen Isis Gold Earrings, inspired by the goddess Isis, feature ruby studs and detachable gold wings symbolizing protection and divine femininity. Outspread wings echo Isis’s role as a symbol of safety and guardianship. A 3D lotus flower detail enhances the design, connecting it to rebirth. Rubies, linked to vitality and passion in ancient Egypt, add to the earrings’ symbolic power. Together, these designs merge Egyptian legacy with contemporary sophistication, embodying strength, grace, and transformation for the wearer.

The Nile Lotus jewels, a Gold Necklace and Earrings, celebrate the lotus flower, an ancient Egyptian symbol of creation. Known for its connection to the sun, the lotus rises and blooms each morning, symbolizing renewal. The necklace features blue sapphires and lapis lazuli, both rich with meaning. Lapis lazuli, cherished for its deep blue hue, represented royalty, wisdom, and divine protection, while blue sapphires were associated with truth and a connection to the celestial. Together, these gemstones evoke the calming and life-giving essence of the Nile River.

The earrings complement the necklace, reflecting its theme of spiritual connection. The Golden Petal Bangle and Pin extend the collection’s reverence for the lotus with mother-of-pearl petals accented by diamonds and rubies. These versatile designs highlight the lotus as a symbol of resilience, serving as reminders of nature’s beauty and strength. Wear these jewels to embrace the vitality of new beginnings and the timeless spirit of the lotus.

The Ra Sun Flare Necklace embodies the spirit of ancient Egypt with a touch of modern elegance. It features a ruby centerpiece, honoring Ra, the sun god and symbol of life and vitality. In Egyptian mythology, Ra’s solar disk emitted rays symbolizing warmth and life. This necklace captures that essence, representing light, positivity, and the warmth that surrounds us.

Pharaoh’s Grace appeals to a global audience by intertwining ancient Egyptian heritage with contemporary style. Each piece resonates with modern consumers who value meaningful storytelling in luxury jewelry, offering a blend of cultural depth and artisanal craftsmanship. The collection draws from Egypt’s rich history, using symbolism to convey themes of resilience, renewal, and empowerment, transforming each design into a personal talisman of strength and grace. Striking contrasts, asymmetrical designs, and unexpected shapes push the boundaries of conventional jewelry, making the collection bold and innovative while preserving its historical roots.

Made using meticulous hand-crafted techniques and available in limited quantities, Pharaoh’s Grace is exclusive, ensuring each piece is as unique as the individual who wears it. This fusion of heritage, modern artistry, and rarity creates a timeless treasure for discerning consumers worldwide.

Pharaoh’s Grace is now available online after making its highly anticipated debut in-store at Atelier D’emotion in SoHo during ANTY’s exclusive trunk show on January 24-25, 2025.

ANTY
https://anty.co | @anty.co

ANTY is a fine jewelry brand co-founded by sisters Amany and Engy Afify, who bring together a shared passion for quality, artistry and heritage to create a distinctive collection of timeless jewels. Launched in 2021, ANTY draws inspiration from the sisters’ Egyptian heritage and global experiences, crafting designs that speak to individuality, elegance, and the beauty of personal expression. ANTY is built on the belief that jewelry should enhance the wearer’s character and celebrate the moments that matter most. By blending traditional motifs with contemporary design elements, the brand develops collections that fuel both the classic and innovative. ANTY’s mission is to create jewelry that empowers and inspires, making it a cherished part of the wearer’s journey.

All images courtesy of ANTY.

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