Jordan Brand‘s new Zion 4 is built to accentuate the strength and speed at the center of Zion Williamson’s game.
- A Cushlon 3.0 drop-in midsole and full-length parabolic Air Zoom strobel provide a springy, double-stacked layer of cushioning, while a computationally designed outsole delivers excellent court feel.
- Zion‘s fourth signature silhouette will be available soon at jordan.com and select retail locations.
Make space. Move with confidence. Take flight – and land in comfort.
That’s the pledge of Jordan Brand‘s new Zion 4, which is built to accentuate the combination of strength and speed at the center of Zion Williamson’s game.
The low-top silhouette upgrades to a Cushlon 3.0 drop-in midsole atop a full-length parabolic Air Zoom strobel, providing hoopers a springy, double-stacked layer of cushioning that’s both responsive at takeoff and plush upon landing.
A computationally designed outsole offers excellent court feel, delivering extra durability in high-wear areas and additional traction where athletes need it most.
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The Zion 4 is designed to help hoopers get off the ground quickly and seamlessly transition from one dynamic move to the next, building upon the responsiveness, containment and impact protection from Zion’s previous signature models.
The new silhouette carries forward the drop-in midsole setup from the Zion 3, providing the immediate reaction and plush landings Zion loves while improving the fit of the shoe to boost his game and appeal to a wider variety of athletes.
The Damascus Steel launch colorway and upcoming Mud to Marble and Forged in Fire styles expand on motifs from Zion’s previous signature silhouette, referencing his hard work making it “out of the mud” during his journey from Marion, South Carolina to the NBA. An upcoming white and black colorway also adds a classic look to the Zion 4 lineup.
The silhouette will be available soon at jordan.com and select retail locations.
NIKE
www.nike.com
NIKE, Inc. is a team comprised of the Nike, Jordan and Converse brands driven by a shared purpose to leave an enduring impact.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.
All images courtesy of NIKE.
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Tags: ads, advertisement, athletes, colorway, Damascus Steel, dynamic, dynamic footwear, fashion, footwear, Forged in Fire, Jordan Brand, Mud to Marble, NIKE, product design, shoe design, shoes, sneakers, sports, sports fashion, sportswear, style, technology, Top, Zion 4, Zion Williamson
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