‘The Year of the Snake Collection’ by Swatch

Continuing its cherished tradition, Swatch is excited to introduce two exclusive watches to honor the Year of the Snake, with a special nod to this year’s celebrated Wood Snake.

Two Vibrant New Watches Celebrate Personal Growth

Inspired by the powerful themes of growth, flexibility and adaptability associated with the Year of the Snake, the new watches are all about embracing the power of transformation and feature vibrant colors and unique details captured in two very distinctive designs.

BLUE AND GOLDEN LITHE DANCER

This unique BIG BOLD BIOSOURCED watch features a snake winding its way across a dark blue background like a dancer gliding across a semi-lit stage or the precise brush strokes of a calligraphy master.

Representing the beauty and power of transformation, this oversized watch challenges us to step into the spotlight on the stage of life and move with fluidity, precision and above all unshakable confidence. After all, BIG BOLD watches are for those who dare to be different and embrace a way of life that is irreverent, confident, and entirely unexpected.

GOLDEN RED BAMBOO

This sleek, gold-colored SKIN IRONY is the perfect watch to dress up or down and, thanks to an ultra-thin case it fits effortlessly with any outfit. Featuring a soft textile strap with a detailed bamboo and snake design, it channels the essence of growth and adaptability.

Just as bamboo bends without breaking and the snake twists and turns with grace in any terrain, this bright timepiece acts as a reminder that growth comes from flexibility and the ability to adapt to any situation. With the freedom that comes from wearing a super-slim watch, your personality can shine through and you’re free to grow.

Whether you’re looking for a fresh start or to simply mark the Year of the Snake with a strong style statement these two watches, which like all Swatch watches are Swiss-made and water-resistant, will inspire you to make the most of every moment.

BLUE AND GOLDEN LITHE DANCER and GOLDEN RED BAMBOO are presented in special packaging in the same colors and designs as the watches, making them not only a stylish accessory but also a perfect gift. Available in Swatch stores worldwide and on swatch.com

SWATCH
www.swatch.com | @swatch

Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world – and has always stayed true to itself. The company surprises again and again, whether it be with regularly released new models or special collections. The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, skateboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love of art and brings together artists from around the world.

All images courtesy of Swatch.

Tags: Accessories, bamboo, biosourced, blue, Blue and Golden Lithe Dancer, calligraphy, dark blue, design, fashion, fashion accessory, gold, golden, industrial design, product design, red, snake, style, Swatch, Swiss, Swiss-made, textile strap, Timepieces, Top, watch, watchmaking, water resistance, Year of the Snake