Capturing a Global Mood of Connection, Comfort, and Harmony

Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, today introduced PANTONE 17-1230 Mocha Mousse, an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires as the Pantone Color of the Year selection for 2025.

A warming rich brown hue, PANTONE 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort.

“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence” says Leatrice Eiseman, Executive Director Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse, extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, PANTONE 17-1230 Mocha Mousse envelopes us with its sensorial warmth.”

An earthy and refined brown hue whose welcoming warmth brings harmony and balance to the demands of modern life, PANTONE 17-1230 Mocha Mousse exudes a quiet sophistication yet at the same time is an unpretentious classic.
— Laurie Pressman, Vice President of the Pantone Color Institute.

There is a growing movement to align ourselves more closely with the natural world. Characterized by its organic nature, PANTONE 17-1230 Mocha Mousse honors and embraces the sustenance of our physical environment. Imbued with authenticity PANTONE 17-1230 Mocha Mousse finds harmony and balance between the demands of modernity and the timeless beauty of artful creation.

In celebration of the 26th anniversary of Pantone Color of the Year, Pantone will also for the first time highlight the color in events and experiences all over the world. From New York and London, to Shanghai and Mumbai, Pantone will be sharing public spaces and color events that will make Pantone Color of Year 2025 accessible for all.

Pantone’s first stop on its international tour will be its official unveil partner – the lastminute.com London Eye. In a world-first for Pantone, the iconic attraction will unveil Pantone Color of the Year 2025 by lighting up the London skyline in PANTONE 17-1230 Mocha Mousse. The Pantone Color of the Year light show will be live for the public to view at 6pm GMT on Thursday December 5th and will shine bright throughout the evening for everyone to enjoy.

Applications of the Pantone Color of the Year 2025

PANTONE® Color of the Year 2025: 17-1230 Mocha Mousse in Apparel and Fashion Accessories

A trend led fashion color with a rich neutrality PANTONE 17-1230 Mocha Mousse extends our perception of brown, crossing from the humble and earthbound to the luxury and aspirational.

Infused with a sensorial warmth that comes through in soft touch weaves, buttery leathers and suedes, cushy velvets, cashmere, angora and shaggy, furry knits that envelope and embrace, PANTONE 17-1230 Mocha Mousse transports our senses into the pleasurable comfort it inspires and invites. At the same time with its lightweight appearance, PANTONE 17-1230 Mocha Mousse lends itself equally to diaphanous and floaty chiffons, silky textures, satins and jersey fabrics that add fluidity and draped elegance.

PANTONE® Color of the Year 2025: 17-1230 Mocha Mousse in Hair and Beauty

A soft brown whose warming glow awakens the inherent radiance of individual skin tones across a wide variety of undertones, PANTONE 17-1230 Mocha Mousse highlights the desire for unpretentious authentic beauty and minimalist looks tied to simplicity. Characterized by its earthy refinement PANTONE 17-1230 Mocha Mousse conveys a new subtle sophistication, promoting a pure and organic approach to luxury. Expressing quiet chic PANTONE 17-1230 Mocha Mousse underpins our desire for effortless and unaffected elegance. A versatile shade that works well in matte and sheen applications, PANTONE 17-1230 Mocha Mousse lends itself to blending with many other colors and serves as the perfect base layer for metallic gloss finishes.

PANTONE® Color of the Year 2025: 17-1230 Mocha Mousse in Home Décor and Interior Design

An evocative rich brown infused with sensorial warmth PANTONE 17-1230 Mocha Mousse blends our desire for comfort and opulence to present a tasteful touch of glamour. An earthy yet refined brown PANTONE 17-1230 Mocha Mousse nourishes our senses. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse evokes a feeling of the comfort of home whether appearing on flooring or a painted wall, within home décor or in more natural materials including wood and stone, rattan and wicker, leather and linen.

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PANTONE® Color of the Year 2025: 17-1230 Mocha Mousse in Packaging and Multimedia Design

PANTONE 17-1230 Mocha Mousse is a delicious brown that nurtures us with its suggestion of chocolate, cocoa and coffee. Utility oriented but at the same time elevated and sophisticated with a luxe feel PANTONE 17-1230 Mocha Mousse transports our senses into the pleasure and deliciousness it inspires. Seemingly tactile and touchable, PANTONE 17-1230 warmly welcomes, inviting consumers to reach out and engage, making it an enticing shade for a variety of products from food and beverage to cosmetics and any product made with natural ingredients or dedicated to wellness.

Official Pantone Color of the Year 2025 Partners:

MOTOROLA x PANTONE COLOR OF THE YEAR 2025

Each year, Motorola releases renditions of devices that embody the Pantone Color of the Year meaning. Chosen to represent PANTONE® 17-1230 Mocha Mousse globally, the motorola razr 50 ultra/motorola razr+ is bold and tasteful. Its iconic, flippable design gives users a dose of feel-good nostalgia while making a statement. And its massive external display lets them create and collaborate as much or as little as they want. This includes using the camera in Flex View to snap memories in a variety of ways. It’s instant, too, as the camera opens with a simple twist-twist of one’s wrist.

The motorola edge 50 neo follows suit with a durable yet harmonious design that is secure yet luxe. It’s the perfect fusion between art and technology, creating a balanced smartphone experience that charms and delights. Both devices feature a vegan leather inlay embedded with coffee grounds. The coffee grounds perfectly match the color, creating a warm and comforting essence. This contributes to the sensory nature of the color and encourages users to partake in self-care or whatever feels good to them in that moment. The Pantone Color of the Year 2025 phones will be available in January 2025…learn more

JOYBIRD x PANTONE COLOR OF THE YEAR 2025

Aiming to redefine how neutrals are perceived, the exclusive Joybird x Pantone collaboration empowers Joybird’s customers to embrace refined tranquility and indulge in what makes them happy through fabrics that are both aspirational and accessible. The collaboration features Joybird’s top-selling performance fabric, Royale, and stars the Pantone Color of the Year 2025, PANTONE 17-1230 Mocha Mousse, available in over 300 of Joybird’s silhouettes, including sofas, sectionals, sleeper sofas, upholstered bed frames, accent chairs, ottomans, pillows, slipcovers, and more… learn more

PURA x PANTONE COLOR OF THE YEAR 2025

Pura is the leading home fragrance brand, blending premium fragrances with smart diffusers to transform spaces through scent. As scent designers, Pura explores how color can be translated into fragrance and the powerful role scent plays in design experiences. In collaboration with Pantone, Pura introduces an exclusive launch to celebrate the Pantone Color of the Year 2025: the best-selling Pura 4 diffuser, matched to the hue, and two custom scents-Mocha Moments and Mocha Suede-for a full sensory experience.

WIX STUDIO x PANTONE COLOR OF THE YEAR 2025

Wix Studio and PANTONE® have teamed up to create the first-ever collection of web design assets in the Pantone Color of the Year 2025 PANTONE 17-1230 Mocha Mousse-a shade whose ability to find the balance between the demands of modernity and the timeless beauty of artful creation captures our desire for slower living. The capsule empowers web designers to craft immersive sites that speak directly to the senses through texture, movement and responsiveness. Predesigned for creative momentum, but fully customizable for creative freedom, these assets are available exclusively on Wix Studio, for a limited time only…learn more

LIBRATONE x PANTONE COLOR OF THE YEAR 2025

LIBRATONE carries Pantone Color of the Year 2025, PANTONE 17-1320 Mocha Mousse, within the elegant design of the UP headphones, harmoniously integrating color into form. This triggers a unique emotional connection between music, our living environment, and social relationships. When a comfortable wearing experience, balanced sound expression and harmonious color presentation interact, we believe that our sensitivity to the environment and creativity in life will burst forth from the depths of our souls. The product information will be available in the following: www.libratone.com.cn; www.libratone.com/uk; www.libratone.com/de; www.libratone.com/us; www.libratone.com/jp

SPOONFLOWER x PANTONE COLOR OF THE YEAR 2025

Spoonflower’s partnership with Pantone for the Pantone Color of the Year 2025 brings together the authority in color and the authority in surface pattern design. Four distinguished Spoonflower Independent Artists have unveiled exclusive designs for print-on-demand wallpaper, fabric, and home decor-bringing the Pantone Color of the Year 2025 to life. The creativity continues in January with two Spoonflower Pantone Color of the Year 2025 Design Challenges.

IPSY x PANTONE COLOR OF THE YEAR 2025

Inspired by a shared belief in the power of color to spark creativity and self-expression, IPSY is proud to partner with Pantone for the Pantone Color of the Year 2025. As the ultimate beauty membership, IPSY delivers the most viral, coveted makeup, skincare, and more to your door every month-all with the mission of inspiring everyone to express their unique beauty.

IPSY will bring PANTONE 17-1320 Mocha Mousse to life through limited-edition products featuring the year’s defining shade. Dropping in April, this exclusive collection of affordable luxuries-from a makeup bag crafted in soft vegan leather to ultra-premium brushes and sponges-lets you indulge in all your beauty cravings and express yourself in 2025’s must-have color.

SOCIETY6 x PANTONE COLOR OF THE YEAR 2025

Society6 is an artist-driven e-commerce retailer selling wall art, home decor, accessories, and apparel, where design comes first and there’s a style for every personality. Society6 offers unique designs from independent artists, and every purchase made pays an artist. Each item is made-to-order and are available on more than 75 premium products, including art prints, throw pillows, curtains, rugs, iPhone cases, bedding, and more. Discover more at society6.com.

ULTAFABRICS x PANTONE COLOR OF THE YEAR 2025

For over 25 years, Japanese-crafted, New York-based Ultrafabrics has set the standard for premium, high-tech performance textiles by uniting craftsmanship, state-of-the-art technology, and mindful innovation. No stranger to pioneering new ideas, it has partnered with leaders in 11 industries including Jaguar Land Rover, Fitbit, MillerKnoll, Airstream, Virgin Galactic and Gulfstream, to name a few. The brand has a bold vision on ways that color can revolutionize interior environments and together with Pantone for the third year, will be sharing its expertise through a series of interactive events, exclusive color palettes, and color customization across the Ultrafabrics range. Together, they will tap into the essence of PANTONE 17-1230 Mocha Mousse by celebrating the harmonious balance between modern design and timeless simplicity, inspiring designers to create interiors that evoke sensorial comfort, connection, and warmth. Learn more at www.ultrafabricsinc.com

Pantone
www.pantone.com

Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Connect with Pantone on Instagram, Facebook, and LinkedIn.

About the PANTONE Color of the Year

The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 24 years , Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. Past selections for Color of the Year include:

• PANTONE 13-1023 Peach Fuzz (2024)
• PANTONE 18-1750 Viva Magenta (2023)
• PANTONE 17-3938 Very Peri (2022)
• PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating (2021)
• PANTONE 19-4052 Classic Blue (2020)
• PANTONE 16-1546 Living Coral (2019)
• PANTONE 18-3838 Ultra Violet (2018)
• PANTONE 15-0343 Greenery (2017)
• PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
• PANTONE 18-1438 Marsala (2015)
• PANTONE 18-3224 Radiant Orchid (2014)
• PANTONE 17-5641 Emerald (2013)
• PANTONE 17-1463 Tangerine Tango (2012)
• PANTONE 18-2120 Honeysuckle (2011)
• PANTONE 15-5519 Turquoise (2010)
• PANTONE 14-0848 Mimosa (2009)
• PANTONE 18-3943 Blue Iris (2008)
• PANTONE 19-1557 Chili Pepper (2007)
• PANTONE 13-1106 Sand Dollar (2006)
• PANTONE 15-5217 Blue Turquoise (2005)
• PANTONE 17-1456 Tigerlily (2004)
• PANTONE 14-4811 Aqua Sky (2003)
• PANTONE 19-1664 True Red (2002)
• PANTONE 17-2031 Fuchsia Rose (2001)
• PANTONE 15-4020 Cerulean (2000)

All images and trend information courtesy of PANTONE®.
PANTONE® and other Pantone trademarks are the property of Pantone LLC in the United States and/or in other countries. All other trademarks are the property of their respective owners.

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