Dita x Jenna Lyons Collaboration

Introducing Lyons: A Celebration of Playful Elegance

DITA Eyewear is thrilled to announce its latest collaboration with American fashion icon, creative entrepreneur and media personality, Jenna Lyons, marking a new chapter in fashion-forward eyewear design.

Lyons, celebrated for her unique and sophisticated style, brings her renowned fashion sensibility to DITA with the release of the LYONS frame, available in both sun and optical styles.

Jenna Lyons, Partner at FundamentalCo and former President and Executive Creative Director of J.Crew Group, is no stranger to influencing fashion trends. Known as the “Woman Who Dresses America,” she has captivated audiences with her bold, yet refined aesthetic that blends high fashion with everyday wear. Her personal style, often punctuated by statement eyewear, made her a natural partner for DITA, a brand revered for its craftsmanship and design precision.

This isn’t the first time Lyons has collaborated with DITA. Her previous re-release of Flight.004, a frame that redefined classic aviators, sold out within just four days, cementing her status as a visionary in the eyewear space and is a frequent client at DITA’s SoHo flagship store.

For this highly anticipated collaboration, DITA and Lyons have worked closely to craft the LYONS frame, which embodies both form and function. The round cat-eye acetate frame reflects Lyons’ signature balance of playful elegance and daring design, while staying true to DITA’s legacy of precision engineering. The frame’s bold lines and attention to detail speak to the power of eyewear as a true fashion statement.

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The LYONS Sun frame is available in Midnight Rose with Smoke Gradient – Gold Flash lenses, offering a dramatic yet wearable look. The LYONS Optical frame is available in Desert Peach, providing a warm, neutral tone perfect for everyday wear. Each style will be produced in an exclusive limited run of only 500 units, making this collaboration a rare masterpiece of craftsmanship and personal expression. The LYONS frame, much like Jenna herself, is both timeless and contemporary, designed for those who seek to make a statement with their eyewear.

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The LYONS frame is now available for purchase in select DITA retail locations and online.

DITA
https://dita.com | @ditaeyewear

Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with products ranging from bold character frames to new interpretations of timeless shapes through innovative technology.

With nearly 30 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.

Creating a single DITA frame can take as many as 350 separate production steps over 8 months. Our manufacturing process delicately balances traditional and modern production techniques and technologies carefully selected at each stage to generate the best result.

DITA is renowned for its dedication to creating eyewear that is both technically precise and artistically bold. Each frame is a masterclass in craftsmanship, transforming luxury eyewear into a statement of individual style. From timeless elegance to avant-garde innovation, DITA remains a pioneer in the world of luxury eyewear, embodying a “Category of One.”

JENNA LYONS
@jennalyonsnyc

Jenna Lyons is a Partner at FundamentalCo and former President and Executive Creative Director of J.Crew Group, coveted interior designer, a consultant for The Expert and cast member of The Real Housewives of New York City. Lyons is a seasoned entrepreneur, tastemaker and undisputed style icon. While president and executive creative director of J.Crew Group, Jenna Lyons was widely recognized as the creative force behind the American retail chain’s phenomenal rise from floundering catalogue chain to one of the most coveted fashion brands in the US.

Lyons is regularly featured in magazines such as Vanity Fair, Glamour, and Vogue. She has graced the cover of numerous magazines including Fast Company, Madame Figaro, and Domino, highlighting her eclectic style and design expertise. In 2013, Lyons was also featured in Time Magazine’s list of “100 Most Influential People” and was dubbed as “The Woman Who Dresses America” by The New York Times.

All images courtesy of DITA.

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