Ariat and Yellowstone Launch Western Collab That’s Pure Dutton Ranch Style Designed with Johnetta Boone.
Designed by Ariat in collaboration with Yellowstone costume designer Johnetta Boone, fans can see the stunning limited-edition collection in the hit Paramount Network show’s new season and shop the looks through both Ariat and Amazon.
Rugged enough to stand up to the rigors of Dutton Ranch, versatile enough to fit into any wardrobe, the Ariat x Yellowstone Herder Waxed Shirt Jacket is a timeless staple.
Ariat, the heritage western footwear and apparel brand, announced a new collaboration with Paramount Consumer Products and Yellowstone, Paramount Network’s hit series. Designed by Ariat and Yellowstone Costume Designer Johnetta Boone, the collection weaves Ariat’s cowboy heritage and Boone’s bold vision and authentic knowledge of the Yellowstone look, to tell a modern story of the authentic West.
Authentically Western and effortlessly chic, the denim shirt transcends time and trends.
Pieces of the collection will appear in the continuation of Season 5, which returns November 10 on Paramount Network. The collection is available for purchase through Ariat.com, Amazon (Affiliate Link), and Ariat brand shops across the country.
A staple in any cowgirl’s closet, Ariat denim is legendary for fit and comfort.
Chilly nights on the ranch call for a soft, cozy cardigan. Pair it with Ariat Women’s Yellowstone Weekly Denim Shirt and Ariat Women’s Yellowstone High Rise Straight Up Straight Leg.
The limited-edition collection includes denim shirts, jeans, jackets, flannels, and boots that reflect the timeless classics worn by true working cowboys and cowgirls. These cowboys inspired the Yellowstone series and for whom Ariat is already a household name. The collection also includes other shirts and sweaters. These authentic, easy-to-wear pieces allow everyone to integrate a genuine Western vibe into their everyday looks.
Add authentic cowboy flair to any look with the Ariat x Yellowstone Earth Shirt.
“As a heritage western brand that’s known and trusted by the Western community, Ariat was the perfect partner for this project. My vision was to create something that was firmly rooted in authentic Western culture, while at the same time inviting those from the outside to embrace the places and stories they’ve become so immersed in while watching Yellowstone,” Boone says. “It’s been amazing to work with Ariat since the beginning of Yellowstone. Their apparel and boots are perfect for the show, especially since that is what’s worn throughout the West. Now, we’ve partnered to design an exclusive capsule collection inspired by the functional and well-worn clothing that wranglers, cowboys and ranchers work and live in every day. I’ve also added my own subtle, yet defining touches on each piece.”
In true Beth Dutton style, this top brings feminine flair to the classic snap shirt.
“Because Ariat is engrained in the Western communities that Yellowstone is based on, our clothing and boots have organically shown up on the show throughout the years. Now, with the Ariat x Yellowstone collaboration, Ariat is even more visible in the Yellowstone universe and is more accessible to those fans captivated by the American West. Johnetta helped us develop Western looks that both honor our heritage and deliver a modern aesthetic for anyone wanting to incorporate a bit of Western flair into their wardrobe,” says Megan Iwersen, Ariat’s Chief Product Officer.
Inspired by the Duttons’ rugged aesthetic and rooted in the authentic West, this shirt jacket boasts function and good looks in equal measure.
“Johnetta is a legend in the industry, and collaborating with her and Ariat on this Yellowstone collection has been nothing short of extraordinary,” said Jose Castro, EVP, Consumer Products & Experiences, Paramount. “The global western wear trend has continued to make an impact in fashion, and we couldn’t be more proud of this partnership bringing the authentic Yellowstone lifestyle to fans everywhere.”
Every rancher’s wardrobe starts with a great pair of jeans.
With its distinctive flair and authentic Western design, the Ariat x Yellowstone Shepherd is sure to turn heads on the ranch or around town.
See the full Ariat and Yellowstone Collab on Amazon (Affiliate Link)
Ariat International, Inc.
www.ariat.com | @Ariatinternational
Founded in 1993 as “The New Breed of Boot,” Ariat was the first to integrate athletic footwear technology into boots for equestrian athletes. Today, Ariat develops innovative and award-winning performance footwear and apparel for all types of demanding outdoor and work environments. The company takes its name from Secretariat, the greatest racehorse of all time.
Paramount Consumer Products
www.paramountshop.com | @paramountco
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises.
All images courtesy of Amazon.
This article contains Amazon Affiliate links and products.
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