NIKE, Inc. is marking two decades of partnership with Oregon Health & Science University (OHSU) Doernbecher Children’s Hospital by unveiling its 20th Doernbecher Freestyle collection of footwear silhouettes reimagined by courageous patient-designers.
- Doernbecher Freestyle is a unique partnership between NIKE, Inc. and Oregon Health & Science University (OHSU) Doernbecher Children’s Hospital that began in 2004 and has raised $37 million for the hospital since its inception.
- Each year, the program provides six Doernbecher patients the opportunity to create inspiring footwear designs that are auctioned and sold to benefit the hospital as a signature fundraiser.
- The Doernbecher Freestyle 20 Collection features six silhouettes re-envisioned by Doernbecher patient-designers and a Nike Tech Fleece hoodie that includes elements from each of the kids’ footwear designs.
- To celebrate 20 years of partnership and the 122 kids who have designed footwear for the program with the support of 330 Nike volunteer product experts, a numbered run of special Doernbecher Air Jordan XX sneakers will also be auctioned to benefit the hospital.
The six striking styles, created through a unique partnership between Doernbecher patients and Nike volunteer product experts, will be auctioned and sold to benefit the hospital as part of a signature fundraiser that has raised $37 million since 2004. All profits go to the OHSU Foundation, benefiting Doernbecher, to help fund the cost of care for families in need, support specialized treatment unavailable elsewhere in the region and expand pioneering research that benefits kids around the world.
Among this year’s six Doernbecher Freestyle designers are young athletes who love basketball, soccer and other forms of play, as well as kids passionate about dragons, cats and creating music. They’ve channeled those interests into inspiring footwear styles adorned with intricate details, hidden messages and unexpected color palettes that also reflect the life experiences, medical journeys and relationships that have shaped their lives.
In a new touch for this year’s collection, each of the silhouettes will come packaged in a custom, split-open box that reveals the design with a splash. A Nike Tech Fleece hoodie that incorporates elements from each of the patient-designers’ shoes is also included in the collection.
In addition, a limited run of specially designed Doernbecher Air Jordan XX sneakers featuring a tapestry of laser graphics celebrating the collection’s two decades and 122 patient-designers will be available at auction. Twenty numbered pairs of the Air Jordan XX “Doernbecher Freestyle” will be exclusively offered at Sotheby’s, with all proceeds benefitting Doernbecher. Each pair will be accompanied by a T-shirt and Nike Tech Fleece bomber jacket featuring the special-edition laser print. The online auction is open for bidding and will close October 30 at noon EST. Bidding for each pair will start at $1. More information can be found at http://sothebys.com/DB20.
The rest of the collection will be available globally on SNKRS, nike.com and at select retailers this winter.
20th Doernbecher Freestyle Collection Designers:
Learn more about this year’s patient-designers and their footwear silhouettes – an Air Jordan 6 Retro by Jillian Beagley, Nike Sabrina 2 by Sophia Jenkins, Nike Air Zoom Pegasus 41 by Tima Sviridenko, Nike Air Max DN by Connor Kassing Fernández, Nike Air Max SNDR by Quin Nims and Nike Air 180 by Ja’Kai Taylor – in the galleries below.
Jillian Beagley – Air Jordan 6 Retro
Sophia Jenkins – Nike Sabrina 2
Tima Sviridenko – Nike Air Zoom Pegasus 41
Connor Kassing Fernández – Nike Air Max DN
Quin Nims – Nike Air Max SNDR
Ja’Kai Taylor – Nike Air 180
NIKE
www.nike.com
NIKE, Inc. is a team comprised of the Nike, Jordan and Converse brands driven by a shared purpose to leave an enduring impact.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.
All images courtesy of NIKE.
This news release contains affiliate links.
Tags: 2024, Accessories, ad, advertising, Advertising Campaign, affiliate, Air Jordan 6 Retro, Air Jordan XX, auction, bomber jacket, Charity, charity organisations, collection, Connor Kassing Fernández, design, Doernbecher Freestyle Collection, fashion, fashion design, Fashion for a Cause, footwear, health, hoodie, hospital, Ja’Kai Taylor, Jillian Beagley, kids shoes, kidswear, NIKE, Nike Air, Nike Air Jordan, Nike Air Max DN, Nike Air Max SNDR, Nike Air Zoom Pegasus 41, Nike Sabrina 2, Oregon, Oregon Health & Science University, product design, product development, production, Quin Nims, shoes, sneakers, Sophia Jenkins, Sothebys, sports, sportswear, style, Tima Sviridenko, tshirt
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