Frightfully Fun Style: HUGO Collaborates with Disney Tim Burton’s the Nightmare Before Christmas on New Capsule Collection.
Just in time for Halloween and the winter holiday season, HUGO is excited to announce the launch of HUGO x Disney Tim Burton’s The Nightmare Before Christmas: a bold capsule that celebrates Tim Burton and Disney’s stop-motion cinema classic.
Jack Skellington, the instantly recognizable main character, is featured on comfortable jersey and knit pieces with relaxed silhouettes – including sweatshirts, T-shirts, hoodies, and day-to-night pajamas – along with socks, a pair of sneakers, a beanie, a scarf, and a tie. The universally appealing iconography from the beloved movie appears in various forms – from bold prints to jacquard knits – and the designs come in a rich color palette dominated by black, interspersed with flourishes of red, purple, and white.
The message behind Tim Burton’s The Nightmare Before Christmas collection resonates with HUGO’s core mantra, HUGO Your Way, as its storyline champions self-discovery and the importance of staying true to oneself. Jack Skellington’s fantastical journey uplifts viewers to appreciate who they are, commit to their core values, and embrace their uniqueness.
To accompany the capsule launch, HUGO has unveiled a campaign filled with maverick energy and surreal visuals, bridging the worlds of HUGO and Tim Burton’s The Nightmare Before Christmas. The imagery and video content, which will be shared on HUGO’s social media and ecommerce channels, combine the brand’s self-expressive attitude with inspiration drawn from the graphic line work and high-contrast visuals of the film.
HUGO x Disney Tim Burton’s The Nightmare Before Christmas is available to purchase in stores and on hugo.com
BOSS and HUGO BOSS
www.hugoboss.com | @boss | @hugo_official
BOSS is made for bold, self-determined individuals who live life on their own terms, with passion, style, and purpose. Collections offer dynamic, modern designs for those that embrace who they are fully and unapologetically: as their own BOSS. The brand’s heritage tailoring, performance suiting, casualwear, denim, athleisure, and accessories cater to the style needs of the discerning consumer. Licensed fragrances, eyewear, watches, and kidswear complete the brand. The world of BOSS can be experienced in over 489 own stores worldwide. BOSS is the core brand of HUGO BOSS, one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 131 countries at around 7,800 points of sale and online in 73 countries via hugoboss.com. With approximately 19,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.2 billion in the fiscal year 2023.
All images courtesy of HUGO BOSS.
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