Pronovias and Elisabetta Franchi unveiled their first bridal capsule collection: “The Path of Dreams”.
- Dreamy, dynamic, enchanting, couture. Elisabetta Franchi’s and Pronovias vision for this first bridalwear collaboration is a display of creativity and craftsmanship inspired by Old Hollywood and La Dolce Vita glamour.
Iconic in their own right, Pronovias and Elisabetta Franchi, are pleased to announce the debut of the first collection as part of their partnership on bridal and occasionwear, set to mark a milestone in the industry.
Dreamy, dynamic, enchanting, couture. Elisabetta Franchi’s and Pronovias vision for this first bridalwear collaboration is a display of creativity and craftsmanship inspired by Old Hollywood and La Dolce Vita glamour.
Titled “The Path of Dreams,” the sophisticated collection of bridal gowns delves into the timeless allure of movie icons, embodying the epitome of refinement and luxury fashion.
An oneiric vision of the starriest of stars including Marylin Monroe, Sophia Loren, Greta Garbo and Marlene Dietrich, as well as of muses from the music world such as Cher, Diana Ross and Grace Jones, inspired Elisabetta Franchi and Pronovias to provide a star wardrobe for brides’ special day, blending the unparalleled expertise and exceptional creativity from both maisons.
“The Elisabetta Franchi for Pronovias collection is another beautiful dream that I managed to fulfill. Throughout my 25-year career, many of my clients have asked why I wasn’t dressing them for their most important day. I want my brides to wow their guests on their wedding day. The bride on her special day should feel like a princess,” says Elisabetta Franchi.
Every embellishment, embroidery and drape tell a story of love and emotion, capturing the essence of brides’ most cherished dreams. Embroidered lace, sophisticated rhinestones and crystals shining a delicate light on the bride, featherlight draped chiffon, floral and ramage embroideries gracing the silhouette, all exude contemporary femininity and an enchanting charm for modern-day princesses.
The contemporary sophistication, timelessness and made in Italy know-how of Elisabetta Franchi combined with the essence, heritage, and savoir-faire of Pronovias echo in the choice of exquisite fabrics, from breezy chiffon, silk and tulle to sumptuous organza, Mikado, duchesse and cady gracefully plied into mermaid gowns, balloon silhouettes and column-like dresses. They serve as a canvas for intricate hand embroideries of fringes, crystals and sequins, enhancing the one-of-a-kind feel of every gown.
An ode to bridal elegance, the color palette radiates purity and light, with hues of ivory and buttery white flanked by hints of champagne and nude.
Masterfully tailored for contemporary brides seeking the enduring appeal of timeless elegance, the Elisabetta Franchi for Pronovias collection allows brides to express their unique style with romanticism and sophistication.
Launch Event at the Venice Venice Hotel
To celebrate the launch of the new collection, the two brands held an event at The Venice Venice hotel on Monday evening, 2 September. As part of the Venice Film Festival, the event was attended by famous personalities from Italy and abroad, such as models and actresses. Among them, Isabella Ferrari and the singer Malika Ayane.
Pronovias Group
www.pronovias.com | @pronovias
Headquartered in Barcelona, Pronovias Group is a global leader in the bridal fashion sector, having dressed brides worldwide for over 100 years. The company operates a sophisticated portfolio of brands, including the iconic Pronovias and Nicole Milano, couture with Atelier Pronovias, as well as licensed brands such as Vera Wang Bride and Marchesa. The Group’s bridal and cocktail dresses are sold through a global network of independent retailers, with whom it maintains strong and lasting relationships in over 100 countries, 4000 points of sale, and through 92 Pronovias and Nicole stores in major fashion cities like New York, London, Milan, and Paris. Pronovias is renowned for its incomparable legacy, its outstanding in-house design team, and its past collaborations with famous designers such as Elie Saab, Ungaro, and Valentino.
Elisabetta Franchi
www.elisabettafranchi.com | @elisabettafranchi
Elisabetta Franchi is an Italian fashion brand established in the late 1990s in Bologna, as the vision of the eponymous entrepreneur and designer, who injected it with her sense of modern femininity, sophistication and seduction. Drawing from the designer’s eclectic personality and intuition, the brand transmits its ethos through clothing, accessories and footwear, blending creativity with the sartorial excellence of Made in Italy craftsmanship. Headquartered in Bologna since 2008, and operating through a showroom in Milan since 2013, Elisabetta Franchi unveils its collections during Milan Fashion Week. The brand is currently present in 78 countries through 85 flagship stores, and in select multi-brand stores worldwide.
All images courtesy of Pronovias.
Tags: 2025, art, artisanal, Artisans, arts crafts, Atelier Pronovias, avantgarde, Barcelona, Barcelona Bridal Fashion Week 2024, bridal, bridal gowns, bridalwear, Catalan, collection, contemporary design, contemporary style, cosmopolitan, Couture, couture bridal gowns, culture, designer spotlight, dresses, embellishments, fabrics, fashion, fashion show, gowns, lace, Mediterranean Coast, Mediterranean style, mikado satin, Pronovias, runway, runway shows, sculptural, Spain, special occasion
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