Esquire’s first-ever fragrances are inspired by the media brand’s rich heritage and inspiring future.
Esquire, the iconic men’s media brand, has announced the launch of four new fragrances in partnership with fragrance company Michael Malul. The collaboration was facilitated by licensing agency IMG.
American Novelist, Modern Poet, New Journalist and Editor in Chief.
The new fragrances – available in 100ml bottles – were developed around Esquire’s rich literary history and notable contributors, from F. Scott Fitzgerald and e. e. cummings to new journalism legends like Tom Wolfe and, of course, its many editors-in-chief. From this inspiration, the names of the four initial new scents were born: American Novelist, Modern Poet, New Journalist and Editor in Chief.
American Novelist is an ambery, warm, intriguing fragrance with notes including bergamot, leather, and cedar. Modern Poet is an herbal, dreamy, green fragrance with notes including matcha, gin, and patchouli. New Journalist is a blue, aquatic, approachable fragrance with notes including apple leaf, blue lavender, and sandalwood. Covering the darker side of the fragrance wheel, Editor-in-Chief is bold, spicy, and elusive with notes including clove, labdanum and tonka bean. Even more fragrances will be added to the collection throughout the next few years.
“Our readers have an insatiable appetite for stories about men’s fragrance and grooming. And we’ve been talking about developing men’s fragrances for years. After the successful launch of our jewelry line, this felt like the right time to do it,” said Michael Sebastian, Editor-in-Chief of Esquire. “It’s the natural next step in creating products that will resonate with our readers.”
“Collaborating with Esquire on this line of fragrances has been rewarding from start to finish,” said Hanan Malul, chief executive officer at Michael Malul. “We had the pleasure of diving into Esquire’s incredible history, and its inspiring trajectory, to bring it to life through fragrances. The result is something very special that we’re excited for people to experience.”
Currently, the fragrances can be purchased on the Michael Malul website. The collection is available on Amazon (paid link) and in major retailers across the United States.
Michael Malul
www.michaelmalul.com | @michaelmalullondon
Michael Malul is an American fragrance company with a presence online and in over 2,200 retailers across North America. The company’s current portfolio offers a large array of men’s, women’s and unisex fragrances. With fragrance at the core of what Michael Malul does, the team strives to bring luxury, high quality fragrances to the masses without compromise. They partner with the world’s top perfumers using the best ingredients to create scents that are unique and attention-grabbing, while still being wearable.
Esquire
www.esquire.com | @esquire
Esquire creates engaging conversations that drive the culture with a unique mix of intellectual showmanship, hilarity, impeccable style, visual punch and extraordinary writing. Over its 90 years, Esquire has won 26 National Magazine Awards. Esquire.com has an audience of 15 million (comScore). In addition to its U.S. flagship, Esquire publishes 19 editions around the world. Esquire is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Hearst Magazines, the world’s largest lifestyle publisher, has a portfolio of more than 25 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 150 million readers and site visitors each month – 57% of all millennials and 53% of all Gen Z adults over the age of 18 (Source: comScore/Simmons Multi-platform fusion 5-23/S23). The company publishes more than 200 magazine editions and 175 websites around the world. The division also operates iCrossing, a global, full-service digital marketing agency, and CDS Global, a business process provider. Hearst Magazines holds a majority stake in KUBRA, a customer experience management solutions company, and is a partner with Condé Nast in the publishing services company PubWorX.
IMG
www.img.com | @img
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
All images courtesy of Esquire.
This article contains Amazon Affiliate links.
Tags: advertising, Amazon, AMAZON Affiliate, American Novelist, aquatic, collaborations, cosmetics, Editor in Chief, Esquire, fashion, fragrance, green fragrance, IMG, menswear, Michael Malul, Modern Poet, New Journalist, perfume, sandalwood, spicy, Top
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