This Summer, H&M presents its first ever kidswear collection in collaboration with Pantone™.
Featuring a curated palette of soft pastels and updated neutrals the collection spans elevated essentials for kids up to 14.
Pieces include matching sets, t-shirts, joggers, ribbed leggings, hoodies and a pleated skirt alongside accessories such as caps, crossbody bags, socks featuring Pantone logos.
Color can truly impact our mood and influence our behaviour. The choices for this collection were deliberate, bringing warmth, youth and timelessness. And by being soft and muted, they provide a nice contrast to the casual pieces, lifting them to elevated essentials.
— Sofia Löfstedt, Head of Kidswear Design and Creative at H&M.
We are so excited to work with H&M on their newest color palette for their kids collection. The chosen colors reflect the importance of grounding and neutral tones that can be easily paired with different colors and styles which is essential for any wardrobe. We look forward to seeing these styles and different color combinations come to life.
— Laurie Pressman, Vice President of Pantone Color Institute.
The Pantone kidswear collection is available in store and online at hm.com
H&M
https://www.hm.com | @hm
H&M is a fashion brand dedicated to liberating fashion for the many. It is committed to making fashion accessible to all through our business idea: fashion and quality at the best price in a sustainable way. H&M offers a broad range of styles for different personalities, preferences, body types, ages, gender identities, occasions and cultures. Customers can express themselves through the brand’s diverse, fashionable and current assortment, which includes everything from unique designer collaborations and functional sportswear to affordable wardrobe essentials, beauty products and accessories.
Pantone™
www.pantone.com | @pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.
All images courtesy of H&M.
Tags: activewear, apparel, clothing, collaborations, color codes, color forecasting, color hues, color palettes, fashion, fashion forecasting, fashion industry, fashion trends, H&M, kidswear, Pantone, Pantone Color Institute, Pantone Fashion Color Report, Pantone Fashion Color Trend Report, pants, pastel colors, soft pastels, sportswear, Summer, sweatshirts, Top, trends
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