Mallet London, the British luxury footwear brand, is thrilled to announce the launch of their new Summer collection.
This exciting release marks a significant refresh of their brand identity, featuring updated designs, a new logo, and reimagined content that epitomize the blend of trendy, elevated styles for men and women.
The new collection showcases a unique combination of high-quality materials and contemporary designs, crafted for the modern, fashion-forward individual who values both aesthetics and comfort. Highlights include vibrant new colors and lightweight iterations of best-selling styles like the Popham, expanding the range to cater to diverse tastes.
The introduction of the bold new Jupiter sneaker, with its distinctive chunky silhouette and ergonomic sock design, showcases that style and comfort can coexist seamlessly. Available in unisex colorways, the Jupiter is a testament to Mallet London‘s commitment to innovative, versatile footwear.
Founder Evren Ozka said “This is our best collection yet. We’ve been working on this for months and are incredibly excited to share it with everyone. We’ve pushed the boundaries of what we thought was possible for us as a brand and the result is something that we’re all extremely proud of. We’re proud to be a British brand and have continued to draw on inspiration from our surroundings and remain loyal to our core values.”
Continuing their dedication to innovation, quality, and craftsmanship, Mallet London has enhanced their collection with lightweight, comfortable casual shoes inspired by archival styles.
Additionally, the brand is ramping up their women’s collection, ensuring a diverse range of options that cater to all fashion enthusiasts. This summer collection is set to redefine the luxury footwear market, solidifying Mallet London’s position as a leader in the industry.
Mallet London
https://mallet.com | @mallet_london
Mallet London, a British brand, is transforming the industry with its innovative designs and dedication to craftsmanship. Founded in 2015 by sneaker enthusiasts Tommy Mallet and Evren Ozka, it has became the UK’s fastest growing footwear brand. Inspired by unattainable market prices and driven by evolving trends, the passionate founders embarked on a journey to create their own designs. It was at that pivotal moment that Mallet London was born. The London based brand is now a major force in the premium footwear industry with distribution at 145 stores throughout the US, UK, Europe and in locations as far reaching as Dubai and South Africa. The brand is at home in some of the world’s most distinguished stores including Selfridges, Harrods, Browns, Harvey Nichols, Level Shoes, Harry Rosen and Saks Fifth Avenue.
Evren Ozka
@evrenozka
Evren Ozka has long had a strategic eye for business, starting his professional career in textiles and manufacturing. At age 18, he ran his division at his family’s textile companies for seven years before starting Mallet London. At the time, he had thought that their family and friends would be the only people interested in the brand. But with his acute business acumen, the Mallet team realized a gap in the market – quality-designed shoes at an achievable price point, and the brand evolved from there.
As the co-founder and Business Director of Mallet London, Evren, who spends his time between London and Dubai and finds inspiration from different people and stories. Since Mallet London’s launch in 2015, Evren has used his inspiration to shape the brand playing a central role in blurring the lines between sportswear and luxury.
All images courtesy of Mallet London.
Tags: 2024, Accessories, British brands, British Designers, casualwear, collection, craftsmanship, creativity, design, Evren Ozka, fashion, fashion brands, footwear, high quality, innovative, inspiration, lightweight, London, Mallet London, materials, menswear, modern lifestyle, shoe design, shoes, sneakers, sportswear, stylish, Summer, Top, trendy, unisex, vibrant colors, womenswear
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