Swatch and the Simpsons Celebrate Independence Day

Happy 4th of July!

Swatch is delighted to present a joyous new model in The Simpsons Collection to celebrate 4th of July and Independence Day.

Whether you’re spending the day with family or friends, at the beach or with a barbecue, get ready to celebrate with a piece inspired by one of America’s most iconic monuments.

LADY LIBERTY GETS A MEMORABLE SIMPSONS-STYLE MAKEOVER

Baby Maggie is the face of LITTLE LADY LIBERTY as she recreates a famously independent pose, complete with her teddy bear, pacifier and ice cream cone torch. The red, white, and blue color scheme is always awesome, and a star-spangled strap means your watch will stay safely on your wrist wherever the festivities take you.

The 34 mm GENT model is a Swatch classic and fits every wrist so it can be worn by all members of the family. The enduring charm of The Simpsons is reflected in the image of Maggie, making it a watch you’ll be proud to wear all year round, independent of the date or the occasion.

LITTLE LADY LIBERTY will be available in Swatch stores worldwide and on swatch.com. The Simpsons Collection has now featured every member of America’s favorite family in starring roles on the dial. With plenty more still to come, the race is on to complete your collection!

SWATCH
www.swatch.com | @swatch

Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world – and has always stayed true to itself. The company surprises again and again, whether it be with regularly released new models or special collections. The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, skateboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love of art and brings together artists from around the world.

THE SIMPSONS
@TheSimpsons

Created by Matt Groening and Developed by James L. Brooks and Sam Simon the longest-running primetime scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Now airing their recordannihilating 35th season, THE SIMPSONS has won 37 Emmy Awards, 35 Annie Awards, 9 Environmental Media Awards, 7 People’s Choice Awards and 13 Writers Guild of America Awards. THE SIMPSONS was the first animated series to win a Peabody Award, and in 2019 received the Institutional Peabody Award. It was nominated for an Academy Award in 2012 for the theatrical short “The Longest Daycare.” This was followed by the theatrical short “Playdate with Destiny” (2020) and the Disney+ exclusive “The Force Awakens From Its Nap” (2021). The Simpsons Movie was a hit feature film, their mega-attraction The Simpsons Ride at Universal Studios has received historic expansion updates with the addition of ‘Springfield’- winning a Thea Award in both 2009 and 2017. The show was honored with a Star on The Hollywood Walk of Fame in 2000. The Simpsons ongoing Tapped Out mobile game which launched in 2012 was a recipient of a Webby Award in 2018. It has been named the “Best Show of the 20th Century” by Time Magazine, called the “Greatest American Sitcom” by Entertainment Weekly in 2013, and declared “The Best TV Show Ever” in 2016 by vulture.com.

THE SIMPSONS is a Gracie Films Production in Association with 20th Television Animation. Created by Matt Groening, Developed by James L. Brooks, Matt Groening and Sam Simon. The Simpsons Executive Producers are James L. Brooks, Matt Groening, Matt Selman and Al Jean. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. “Like” the series on Facebook at @TheSimpsons, and @TheSimpsons on Twitter. Join the conversation using #thesimpsons and follow The Simpsons on Instagram @TheSimpsons.

All images courtesy of Swatch.