Volvo Cars Canada, a premium global mobility provider, unveils an exclusive campaign for the new fully electric Volvo EX30 in partnership with an iconic global fashion brand, SSENSE.
- Volvo Cars Canada Collaborates with iconic global fashion brand to unveil curated looks inspired by the new EX30.
- Brought to life by photographer Norman Wong, who captures unlimited fashion possibilities.
Captured by renowned Canadian photographer Norman Wong, the campaign showcases the vehicle’s versatility through high-fashion looks inspired by its cutting-edge design and technology.
This collaboration seamlessly blends the innovative minds of Volvo Cars and a leading fashion retailer, merging the realms of high fashion and top-tier automotive excellence.
The creative aims to imagine an SSENSE fashion carpool and seemingly infinite number of looks inspired by the EX30, featuring a cast of creative talent spanning artists, designers, models and creators including Spencer Badu, Jeremy Joo, Isabel Okoro, Mich Mao, Lauren Armstrong, Josh McIntyre, Tre Akula, Austin Banks, David May, Jacqueline Ashton, Dani Roche, Emmanuel Uddenberg.
CREDITS:
Photographed & Directed by Norman Wong @norman__wong
Production: denim @producedbydenim
Produced by Alex Dall’Orso @alexdallorso
Music and Movement Direction: Kristie Muller @kristie.muller
Edit @kyle_gregory_sanderson @__mikka @daydreamedit
Styled by Michael Kirreh @michaelkirreh
Director of Photography: Tristan C-M @tcmtcmtcmtcm
Stills Team @noelaraquel @jeffjamieson
Hair & Makeup: Steph George @steph___george
Models: Tre Akula @tre.akula, Lauren Armstrong @lrnrmstrng, Jaqueline Ashton @goodgyaljj, Spencer Badu @___spncr, Austin Banks @austincbanks, Jeremy Joo @jeremy.joo, Mich Mao @mich_mao, David May @davidjumpshot, Josh McIntyre @prince_j_o_s_h, Isabel Okoro @isabelokoro, Dani Roche @daniesque, Emmanuel Uddenberg @emmanuel.uddenberg
VOLVO
www.volvocars.com| @volvocars
Volvo Cars is a Swedish multinational manufacturer of luxury vehicles. Volvo is headquartered in Torslanda, Gothenburg. The company manufactures SUVs, station wagons, and sedans. The company’s main marketing revolves around safety and its Swedish heritage and design.
Everything we do starts with people. Our purpose is to provide freedom to move, in a personal, sustainable and safe way. We are committed to simplifying our customers’ lives by offering better technology solutions that improve their impact on the world and bringing the most advanced mobility innovations to protect them, their loved ones and the people around them.
Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.
SSENSE
www.ssense.com | @ssense
SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Co-founded in 2003 by brothers Rami, Firas, and Bassel Atallah, and headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else . SSENSE has garnered critical acclaim as both an e-commerce engine and a producer of cultural content. SSENSE generates an average of 100 million monthly page views. Approximately 80% of its audience is between the ages of 18 to 40.
All images photographed by Norman Wong, courtesy of Volvo.
Tags: apparel, art, Austin Banks, automotive, automotive industry, campaign, cars, clothing, collaborations, cutting-edge, Dani Roche, David May, design, Emmanuel Uddenberg, EX30, fashion, fashion art, fashion models, fashion photography, iconic designs, iconic vehicles, inspiration, Isabel Okoro, Jacqueline Ashton, Jeremy Joo, Josh McIntyre, Kristie Muller, Lauren Armstrong, Mich Mao, Michael Kirreh, models, Norman Wong, partnership, photographer, photography, retail collection, Spencer Badu, SSENSE, SSENSE x Volvo Cars, Steph George, style, styling, technology, Top, Tre Akula, trends, trendsetters, Volvo, Volvo Cars Canada
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