Moomin Jewellery Collection

In an exciting collaboration that marries whimsy with elegance, Licensed To Charm is thrilled to announce the launch of its latest masterpiece – the Moomin Jewellery Collection.

This beautiful line is a tribute to the cherished characters from the beloved tales of Moominvalley, crafted by the visionary Swedish-speaking Finnish illustrator and writer Tove Jansson.

The collection brings to life the adventures and spirits of Moomintroll, Snorkmaiden and the mischievous Little My through beautifully designed earrings, necklaces, and bracelets, available in sterling silver and 18ct gold vermeil.

Each piece is handmade in the UK and captures the essence of Tove Jansson’s iconic characters. The Moomintroll and Snorkmaiden are celebrated in earrings, necklaces, and bracelets, alongside a unique friendship necklace that showcases the duo’s bond. The Little My in a Kettle necklace perfectly embodies her playful and mischievous nature.

The Moomin family, central figures in Jansson’s tales, are known for their carefree and adventurous lives in Moominvalley, where they’ve had many adventures with many friends. This collection celebrates the joy, adventure, and deep emotional resonance within these stories, inviting fans to wear their love for the Moomins on their sleeves and around their necks and wrists.

“The Moomins have always been more than just characters in a story; they are symbols of adventure, family, and the beauty of nature,” says Maggie Calmels, Owner and Creative Director at Licensed To Charm. “Our collection is designed to bring a piece of Moominvalley’s magic into the everyday lives of fans, allowing them to carry the spirit of these beloved characters wherever they go.”

Don’t miss the chance to own a piece of this enchanting world and showcase your love for the Moomins with elegance and whimsy.

Perfect for fans of the Moomin tales or anyone who appreciates fine craftsmanship and the nostalgic charm of these timeless characters, the collection is available at Licensed To Charm.

Licensed to Charm
https://licensedtocharm.com |@licensedtocharm

Licensed to Charm is a designer and maker of quirky collectable jewellery full of character, unique and authentic. Everything is designed and made in the UK, prioritising sustainability by using recycled Sterling Silver and locally made recyclable packaging.

Founded in 2012, the business was initially a small family-run workshop and boutique in Battersea, creating and making everything on-site. Today the business is still run from Battersea and with the creative team spread across the UK from Belfast to Birmingham.

All images courtesy of Licensed to Charm.