Santa Barbara Creative Agency to Usher in New Era of Premium Eyewear.

Serengeti, the esteemed American luxury eyewear brand that redefined the sunglass market with its 3-in-1 lens technology, is pleased to announce a partnership agreement with Lifestyledesign, a design agency that will spearhead the design of the new eyewear collections.

This partnership deepens Serengeti’s strategic move from Lyon, France to Carlsbad, California earlier in the year. Based in Santa Barbara, California, Lifestyledesign is a world-class design agency responsible for the design of many of Serengeti’s historical bestsellers like the Geary, Boron, Spello and Tellaro.

Serengeti is a design-driven product-lead brand and this partnership reinforces our commitment to innovation, quality, and style. Lifestyledesign has a long history with the brand and we are confident that they will help usher the brand into a new era of American soul and heritage.
— Joe Freitag, President of Bollé Brands for North America.

Lifestyledesign will draw from its California roots while integrating Serengeti’s proprietary 3-in1 lens technology to create new styles that embody the brand’s North American heritage.

We are thrilled about our partnership with Serengeti. Together, we will continue to revolutionize the premium eyewear space by blending innovative design with Serengeti’s renowned lens quality.
— Marc Tappeiner, CEO and Founder of Lifestyledesign.

Serengeti
www.serengeti-eyewear.com | @serengetieyewear

Serengeti is an iconic eyewear brand with a rich 45-year heritage in pioneering lens technology, craftsmanship, and design. Renowned for its premium quality and timeless style, Serengeti maintains its commitment to excellence, innovation, and the “American soul” ethos upon which the brand was built.

Lifestyledesign
www.lifestyledesign.com | @lifestyledesign

Located in Santa Barbara, Lifestyledesign is a medium sized team of fashion forward designers that help customers evolve their brands and products to emotionally and culturally resonate with a target customers with the ultimate goal of improving brand perception and improving sales. Other notable brands work under the Lifestyledesign umbrella includes Patagonia, Bushnell, and Hp.

All images courtesy of Serengeti.