A Contemporary Ode to Thayaht‘s Vision of Inclusive Fashion

Soorty, a leading denim manufacturing powerhouse committed to sustainable practices, proudly announces its collaboration with zero waste designer Danielle Elsener / Decode to present TwoTa.

Zero Waste Patterns of the TwoTa/Open Source:
To download Zero Waste Patterns of the TwoTa (available in DXF via .zprj files for Clo3D and PDF for printing) please visit Decode.Design or Future Possibilities.

TwoTa is a modern reinterpretation of the iconic jumpsuit, inspired by the visionary work of Italian futurist artist Ernesto Michahelles, famously known as Thayaht.

In 1920, amidst the winds of change sweeping across post-war Europe, Thayaht revolutionized the fashion landscape with his innovative design, the jumpsuit – or as he coined it, the ‘TuTa’. Rooted in necessity, creativity, and a spirit of inclusivity, Thayaht’s jumpsuit transcended elitist fashion norms, embodying simplicity and accessibility for all.

Drawing inspiration from this timeless legacy, Soorty and Decode unite to craft TwoTa, infusing it with a contemporary ethos of sustainability and zero waste. Through this partnership, homage is paid to Thayaht’s pioneering vision while advancing responsible manufacturing practices for the modern era.

TwoTa is more than just a garment; it’s a testament to Soorty and Decode’s commitment to sustainability, inclusivity, and honoring the heritage of Italian fashion. Utilizing SOORTY’s best-selling authentic character denim fabric, Splash ZWW Classic Blue – a blend of SOCI and Second Life PCWTM organic and recycled cotton – every stitch embodies dedication to eco-consciousness. Employing state-of-the-art Zero Waste Water technology for dyeing and finishing, water usage is reduced by an impressive 90%, setting new standards for environmental stewardship in the fashion industry.

Decode’s expertise in zero waste design further elevates TwoTa, with a meticulously engineered pattern that minimizes fabric wastage without compromising on style or comfort. The result is a garment that not only honors Thayaht’s vision of color choice and vibrancy but also champions sustainability at every stage of its creation.

As TwoTa is unveiled, all are invited to join in celebrating a new chapter in the story of the jumpsuit. A chapter defined by sustainability, inclusivity, and a reverence for the pioneering spirit that continues to inspire us all.

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Soorty
https://soorty.com | @soortyenterprises

Soorty is a family of engineers and designers who are passionate about creating denim that makes people look and feel good by imbuing its core values of innovation, design and sustainability. Believing that sustainable denim needs to be manufactured at scale, Soorty is using its comprehensive vertically integrated infrastructure spanning Pakistan, Turkey and Bangladesh to do just that. The company offers LEED certified production in cost-leading countries Pakistan and Bangladesh, a co-creation development facility in the hub of denim innovation Turkey, and design centers in the denim fashion hubs of the world – New York and Amsterdam. It has developed a strong foothold in European and US markets, producing for high street as well as premium brands in these regions.

Soorty is the only company to have LEED Platinum and Cradle2Cradle Gold certification across both its denim fabric mill and garment factory, a testament to its commitment to the circular economy and mass sustainable production.

Soorty uses its extensive factory floors as spaces for social change. Under its Prism Project, it has hired hearing impaired individuals in high-noise areas in its laundry, flipping disabilities into strengths. Its SEWS program uses a traveling street theater to sensitize male members of under-privileged households to the benefits of female employment, in order to bring a paradigm shift in women labor force participation in Pakistan.

Soorty Organic Cotton Initiative, SOCI, is Soorty’s recent venture into organic cotton farming. Covering 1000 farmers, SOCI will not only build capacity for organic cotton, but also enhance livelihoods through financial inclusion, women vocational training and access to clean water.

NASDA Green Energy limited is Soorty Group’s venture into wind power. Starting September 2021, this will produce 50 MW of renewable energy for evacuation through the national grid to unelectrified rural neighborhoods.

DECODE
https://decode.design | @decodecodecode

DECODE is a complete Zero Waste Design System that solves industry problems through practical design, education and production. We take a creative approach to navigating our multifaceted industry and thrive on solving complex problems through hands-on learning, workshops, and innovative play. DECODE exists to aid in the complex transition from existing design models to be one of efficiency, adaptability, and completely free of waste.

Danielle Elsener

Danielle Elsener is a Zero Waste System Designer, Educator, Industry Consultant, and Creative Strategist specialising in research and development surrounding the future of sustainability in the fashion industry. For over a decade, Danielle has worked with industry, educational institutions, and entrepreneurial ventures as a consultant and educator to shift the reality of sustainability in fashion. What began as a love for puzzle solving through Zero Waste Pattern Making became a way to fix the fashion industry’s biggest problem. This approach has caught the eye of industry leaders, from Virgil Abloh to Jony Ives. Her design system has won the Evian Activate Movement Grant and iDesign Covid Grant and has recently received accolades in the Smithsonian, Wallpaper Mag, Dezeen, Hypebeast, and Oregon Business Mag.

Elsener is currently consulting with global fashion brands, co-running Zero Waste Design Collective, and teaching at Fashion Institute of Technology on the MFA programs Pattern Recognition course, educating the next generation of designers on innovative patterning methodology and 3D design.

All images courtesy of Soorty.

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