Azazie, the leading DTC e-tailer for all things bridal and occasion wear, teams up with global toy company Mattel for a first of its kind and limited-edition ‘Barbie™ 🩷 AZAZIE Collection‘.

The bold, powerful and playful collection takes direct inspiration from Barbie’s timeless fashion history. Consisting of bridal, bridesmaid and flower girl designs, Azazie and Barbie™ inspire customers to see the limitless potential in themselves and their style.

The made-to-order wedding brand, Azazie, created styles that play into the coquette aesthetic trend, finishing off each dramatic silhouette with feminine touches; such as 3D florals, bustier details, hand beading, corsets, bows, ruffles, dramatic slits, and more.

With the use of Mikado and Stretch Satin, the brand was able to create timeless structured silhouettes and extravagant details inspired by vintage Barbie™ looks. By reinterpreting traditional details in modern, fun ways, Azazie pays homage to Barbie’s iconic styles, while still addressing modern sensibilities.

Azazie launches their exclusive ‘Barbie™ Pink’ colorway in celebration of the brand’s trademark* color, available only for the Barbie™ Collection styles. The Barbie™ 🩷 Azazie collection offers bridal, bridesmaid gowns in sizes 0-30, and flower girl dresses, with the option for free custom sizing.

Barbie™ 🩷 AZAZIE – Bridesmaids Dresses

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Barbie™ 🩷 AZAZIE – Flower Girl Dresses

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Azazie
https://www.azazie.com | @azazieofficial

Azazie is the leading DTC e-tailer for bridal gowns, bridesmaid dresses, special occasion wear and accessories, offering high-quality gowns at affordable prices. Based in the tech capital of Silicon Valley, Azazie is disrupting the traditional bridal industry while garnering high ratings from customers and review sites alike. With 200+ bridal gowns and 400+ bridal party dresses in over 80 colors, Azazie is committed to body-positive fashion, offering all dresses from size 0-30, cut and sewn to order like expensive bespoke designs. Visit the website at www.azazie.com.

Mattel
https://mattel.com | @mattel

Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage customers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

* © 2024 – Barbie™ is a trademark of MATTEL, INC.
All images courtesy of Azazie.

Tags: Azazie, Barbie Doll, Barbie Pink, barbiestyle, Barbie™ 🩷 AZAZIE, bridal, bridal gowns, bridalwear, bridesmaids, collection, Color, dresses, fashion, flower girl dress, inspiration, kidswear, lavender, Mattel, pink, Top, toys, wedding, wedding dress, wedding gowns