SPANX to Announce First-Ever Apparel Centric Brand Campaign

SPANX, the iconic womenswear brand is unveiling its first-ever apparel-focused, celebrity-packed brand campaign on Friday, March 1st.

SPANX, Spring 2024 campaign tagged “We Live in SPANX”, shot by Cass Bird and Jordan Scott, features Allyson Felix, Charli Howard, Nadia Caterina Munno.

In this pivotal moment for the SPANX, which has continued a dynamic shift into the apparel space, the campaign captures moments that crystalize the female experience of being many things, all at once. After two decades of making undeniably groundbreaking shapewear, SPANX is breaking beyond the mold they are known for, while keeping their ‘led by women, for women’ ethos intact.

SPANX Spring ’24 Brand Campaign Media

• The campaign will run on Connected TV (YouTube & Hulu, Paid Social (Meta – Facebook & Instagram); based on SPANX’s desired target audience and growth customer, the channel mix is informed by how she (the target consumer) discovers brands and consumes media. SPANX’s growth customer is experienced with how she discovers brands, not limiting herself to one or two mediums.

• SPANX is the exclusive sponsor for Hulu’s Women’s History Month Made by Her Hub. SPANX-branded elements will surround stories told by, starring, and created by women – connecting viewers to richly complex narratives and igniting real conversations.

• From Hulu Originals featuring strong female characters, to their extensive library, the Made By Her Hub gives viewers access to a wide collection of content where SPANX will align with empowering female-led storytelling the entire month of March (3/1-3/31).

• On International Women’s Day (March 8th), SPANX will have an exclusive sponsorship of Hulu’s Seize the Day high-impact placement which will allow SPANX to reach nearly every ad-supported user over 24 hours, delivering significant reach to ensure SPANX is top of mind.

SPANX
https://spanx.com

SPANX founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the SPANX revolution began! With a focus on solving wardrobe woes, the SPANX brand has grown to offer bras, underwear, leggings, active and more. SPANX has secured its place in women’s hearts and in pop-culture with daily mentions everywhere from CNN to SNL.

In March of 2012, Founder Sara was named the world’s youngest, self-made female billionaire by Forbes Magazine and one of TIME’s 100 Most Influential People. Headquartered in Atlanta, GA and opening retail shops across the United States, SPANX can now be found worldwide in more than 50 countries. In addition to keeping butts covered from Savannah to Singapore, SPANX also shapes the world by focusing on our mission: To help women feel great about themselves and their potential.

All photography by Cass Bird and Jordan Scott, courtesy of SPANX.