Nike and Jacquemus continue their partnership inspired by the belief that sport isn’t simply about performance, it is also an expansion of style and self.
Celebrating Athletes, Style and Self-Expression
- The Spring 2024 Nike x Jacquemus collection features women’s and unisex apparel, a new J Force 1 and a first-ever accessory, Le Swoosh bag – the first time Nike’s iconic Swoosh has been imagined into a handbag.
- The Nike x Jacquemus campaign features Nike athlete, style icon and 2024 Olympic hopeful Sha’Carri Richardson.
Nike and Jacquemus collaborations have, from the beginning, both invigorated and celebrated the nuanced facets and ever-evolving dimensions of what it means to be a contemporary athlete. No exception, the Spring 2024 Nike x Jacquemus collection furthers the belief that sport isn’t simply about performance, it is also an expansion of style and self.
For Simon Porte Jacquemus, sport enjoys a fluid relationship with style. Jacquemus, his eponymous brand, first collaborated with Nike in the summer of 2022, mixing elevated silhouettes with athletic ready-to-wear for a debut collection inspired by vintage ACG and ’90s Nike campaigns. More recent collaborations, such as 2023’s J Force 1 – inspired in part by the Air Force 1, an icon of both performance and style – look equally at home in an art museum as they do in lived-in spaces in the outside world.
Femininity. Being true to self. Connecting to nature. Performance. Speed. These concepts are woven throughout the latest Spring 2024 Nike x Jacquemus collection, which spans six women’s apparel pieces; a unisex tee, hoodie and sweatpant featuring laser-cut Swoosh patterns; a premium brown nubuck refresh of the J Force 1, and the pièce de resistance: Le Swoosh Bag – the first time Nike’s iconic Swoosh has been imagined into a handbag and also the first Nike x Jacquemus accessory.
“Late in 2020, when we started to work on Le Swoosh bag, I was obsessed by the Swoosh itself, on its own. It’s a unique logo, I wanted to reinterpret it and make it minimal and all about it,” says Simon Porte Jacquemus. “Plus, I always love to work on unique shapes when it comes to bags, and not thinking only about its utility. I wanted a statement accessory that represents Nike at its purest: the iconic Swoosh itself.
“For me,” he continues, “the Swoosh is the ultimate Nike logo that transcends all the generations and all the collections throughout the years and decades. With its minimalism and unique shape, it allows creatives to work around endless designs and interpretations around it.”
For their Spring 2024 campaign, Nike and Jacquemus have enlisted track and field world champion, Olympic hopeful, Nike athlete, and one of the most stylish and fastest women in the world, Sha’Carri Richardson. Not only does she embody the collection and serve as muse for the campaign, she also represents the dimensions and depth of an athlete who is constantly facing her fiercest and most consistent competition: one’s self.
“Fashion is so personal and I definitely use it to express myself – it can show how you feel, your mood, your creativity. From the colors you wear to the risks you take, fashion can be an outlet to show the world a little bit of who you are,” says Sha’Carri. “And that’s why I’m inspired by Simon’s collection; the pieces are edgy and elegant at the same time and it inspires me to keep showing up as I am, while hopefully inspiring others to do the same.”
When asked about the moment he knew he wanted to work with Sha’Carri, Jacquemus says, “I was amazed by Sha’Carri’s performance in 2023 in Budapest when she became the world champion of the women’s 100m. I also loved how she kept her own style and was so fierce and unique when she was competing, regardless of the rules of dressing and uniforms. It’s so powerful to be your own self in the athletic world! I instantly wanted to collaborate with her.”
The Spring 2024 Nike x Jacquemus collection launched February 26th on jacquemus.com and will be available globally across select Nike retail March 5th. Le Swoosh bag is available exclusively on jacquemus.com.
NIKE
www.nike.com
NIKE, Inc. is a team comprised of the Nike, Jordan and Converse brands driven by a shared purpose to leave an enduring impact.
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.
All images courtesy of NIKE.
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Tags: 2024, Accessories, activewear, advertising, Advertising Campaign, apparel, athleisure, athletes, bags, bodysuit, bra, bra tops, collection, design, environmentally-friendly, fashion, fashion design, fashion icons, handbags, high-performance, Jacquemus, Le Swoosh bag, NIKE, Nike swoosh, performance wear, product design, product development, production, Renell Medrano, shoes, Simon Porte Jacquemus, sports, sports bras, sportswear, Spring, statement wear, style, style icons, swimsuit, unisex apparel
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