DESIGNER SPOTLIGHT

Born in Jaén in 1980, Industrial & Footwear Designer Pedro J. Pérez is a visionary designer whose multidisciplinary approach and relentless passion have propelled him to the forefront of the international marketing and design scene.

With a background in Industrial Design and continuing his Ph.D. in Production Engineering and Industrial Design, specializing in EcoDesign, Pérez’s journey is marked by a commitment to perfection, order, and rigor.

Professional Journey:

Pérez’s professional journey reflects a commitment to excellence and a diverse range of experiences. He has collaborated with product design studios, branding agencies, and digital marketing consulting offices in Spain and abroad. Notably, his experience in the sports footwear sector at Joma Sport has contributed to his comprehensive understanding of design in the context of performance and functionality.

Currently, Pedro is a vital part of the footwear design team at Pepe Jeans London, a renowned global fashion brand. Additionally, he plays a pivotal role in the artificial intelligence product team at AWWG Group, a fashion conglomerate that integrates iconic brands such as Pepe Jeans London, Hackett, and Façonnable. The group also serves as the licensed distributor for Tommy Hilfiger and Calvin Klein in Spain and Portugal.

Awards and Recognition:

Pedro J. Pérez’s commitment to excellence is underscored by his recognition as the Winner of the Global Footwear Awards 2023 in the #AthleticSport category. His award-winning project, “Evolution Cup 23,” developed during his tenure at Joma Sport, exemplifies his technical prowess and innovative approach to sports footwear design.

In Pérez’s own words, receiving the Global Footwear Awards is more than a personal achievement; it is a testament to the collaborative spirit within the design, product, and production teams. The award serves as a reminder of the importance of working together, learning from each other, and pursuing excellence with passion and dedication.

Educational Contributions:

Pedro J. Pérez’s impact extends beyond his professional achievements. He occasionally shares his knowledge and expertise as a lecturer and guest professor at various universities in Spain, Mexico, and Ecuador. His focus on design, innovation, and technology at institutions like Escuela Politécnica Superior de la Universidad Nebrija, IED Madrid, ESNE and Tecnológico de Monterrey highlights his dedication to nurturing the next generation of designers.

Pedro J. Pérez stands as a beacon of innovation and excellence in the design world. His relentless pursuit of perfection, coupled with a multidisciplinary approach, has not only earned him accolades but has also inspired the next generation of designers. As he continues to contribute to Pepe Jeans London and AWWG Group, Pérez’s work is a testament to the power of collaboration, passion, and dedication in the dynamic world of design.

Pedro J. Pérez
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@piotrekperez | @Piotrekperez

All images courtesy of Pedro J. Pérez.