“Fashion Writing: Journalism and Content Creation” is a comprehensive primer on writing about fashion aimed at students as well as journalists, content writers, brand managers and communication professionals.

Packed with useful information and inspiration, each chapter includes a Q&A from an expert in a different part of the profession or a different market. Q&A’s featured in the book include: Amanda Randone, Vanessa Friedman, Luke Leitch, Vanessa Rosales, Vincenzo La Torre, and Disha Daswaney.

Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion is now an ever-present content driver. With retailers, brands and designers all in on the act, plus the emergence of citizen fashion coverage from the social media community, the volume of fashion journalism has risen beyond any predictions.

While bloggers monetise their musings – indeed, create successful and influential fashion media and fashion product businesses – traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers and drive revenue from fashion advertising.

Aimed at students on specialist fashion journalism courses or general/lifestyle journalism degrees, this guide will also appeal to untrained writers, including content creators, who want to add a professional approach to their fashion writing.

Laurence King Publishing’s forthcoming book “Fashion Writing: Journalism and Content Creation“ by Josephine Collins and Stephen Spear will be on sale January 9, 2024.

Product details:

Publisher: ‎ Laurence King Publishing (January 9, 2024)
Language: ‎ English
Paperback: ‎ 192 pages
ISBN-10: ‎ 1529419956
ISBN-13: ‎ 978-1529419955
Item Weight: ‎ 1.45 ounces
Dimensions: ‎ 6.22 x 0.71 x 8.5 inches

Authors:

Josephine Collins is the course leader for BA (Hons) Fashion Journalism and Content Creation and senior lecturer in print and online journalism. She has extensive experience as an editor and writer across business and consumer magazines, newspapers and online.

Stephen Spear is a lecturer at London College of Fashion and an experienced journalist. He has worked as a magazine editor and held senior positions on trade titles, including Drapers, and websites. Alongside lecturing, he continues to freelance and his work features in consumer titles as well as business publications, and he creates content for fashion brands.

All images courtesy and © Laurence King Publishing. Used by permission.