Google has released their annual Year in Search Top Trending Data looking back at the trillions of searches that defined the past year.

The Google Year in Search data we’ve highlighted showcases the top trending searches in the United States and globally. These ‘trending’ queries represent searches that experienced a significant surge in traffic throughout 2023 compared to 2022.

Google Year in Search – United States Published Lists include the following topics; News, People, Passings, Actors, Athletes, Books, Explained, Games, How often, Meme, Movies, Musicians, Recipe, Songs, Trends, TV Shows, Vs., Hum to Search: Top Songs, Google Maps: Top parks, Google Maps: Top Stadiums, Google Maps: Top Museums, Canciones, ¿Cómo…?, ¿Dónde…?, ¿Qué es…?, ¿Quién…? and Recetas.

Google Year in Search – Global Published Lists include the following topics; News, People, Passings, Actors, Athletes, Books, Explained, Games, Movies, Musicians, Recipe, Songs, Sports Teams, TV Shows, Hum to Search: Top Songs, Google Maps: Top parks, Google Maps: Top Stadiums, Google Maps: Top Museums, Google Lens: Top categories and Google Lens: Top Apparel.

See what was trending in 2023

Much of the Google Year in Search 2023 data can be found on the Google trends interactive United States and Global landing pages.

We analyzed the Google Year in Search data and curated the most relevant topics that align with our industry. Presented below are the top trending data for 2023 in the fashion and related topics for U.S. and Global, as per Google Year in Search.

United States

Trends

1. Roman empire trend
2. Moon phase trend
3. AI yearbook trend
4. Instagram notes number trend
5. Fruit Roll-Ups trend
6. Grimace shake trend
7. Girl dinner trend
8. Red boots trend
9. Dupe trend
10. NPC trend

Global

Google Lens: Top Apparel

1. Shirt
2. Outerwear
3. Footwear
4. Dress
5. Pants
6. Skirt
7. Shorts
8. Romper
9. Jumpsuit
10. Sweater

Year in Search Most Searched Data

Google has also shared the Year in Search Most Searched Data (of all time, not 2023) and we also analyzed it and curated the most relevant topics that align with our industry.

Fashion and Beauty

• catwalk – Kendall Jenner
• celeb beauty brand – Fenty Beauty
• creative director – Karl Lagerfeld
• dress (celeb dress) – Kate Middleton dress
• fashion icon – Rihanna
• fashion show – Victoria’s Secret
• haircut – Bob cut
• outfit (all) – Dress outfit
• outfit (color) – Black outfit
• outfit (event/holiday) – Party outfit
• revenge dress – Princess Diana
• sneaker – Nike Air Jordan

Unpublished Categories – United States

The following data is not featured on the Google trends landing page, but we consider the trends data for these Unpublished Categories for U.S. worth exploring.

Fashion

• Are … in style
  • Cargo shorts
  • Jean jackets
  • Headbands
  • Tall boots
  • Jumpsuits
  • Pleated pants
  • Denim skirts
  • Scarves
  • Loafers
  • Ballet flats

• Cosplay
  • Nala
  • Pomni
  • Toji
  • Bowsette
  • Freddy Fazbear
  • Barbie
  • Purah
  • Spider punk
  • Lulu
  • Springtrap

• Outfit inspiration
  • Barbie outfits
  • Mori style outfits
  • Eras tour outfits
  • Ken outfits
  • Reputation era outfits
  • Lover era outfits
  • Karol G concert outfits
  • Sarah Cameron outfits
  • Jedi Survivor outfits
  • Hogwarts Legacy outfits

• Celebrity outfits
  • Kim Mulkey
  • Margot Robbie’s Barbie outfits
  • Taylor Swift
  • Joe Burrow
  • Keke Palmer
  • Traves Kelce
  • Sam Smith
  • Ice Spice
  • Zion Williamson
  • Karol G

• Makeup Trends
  • Latte makeup
  • Strawberry makeup
  • Uncanny valley makeup
  • Concealer lips
  • Mocha makeup
  • Lip gloss nails
  • Douyin makeup
  • Dark lip liner
  • Pink concealer
  • Cold girl makeup

• Nails
  • Barbie nails
  • Blueberry milk nails
  • Glazed donut nails
  • Pink chrome nails
  • White chrome nails
  • Vanilla chrome nails
  • Lip gloss nails
  • White french tip nails
  • Spiderman nails
  • Cherry mocha nails

Google Trends
trends.google.com

Google Trends allows you to see the topics people are-or aren’t-following, practically in real time. Journalists can use this information to explore potential story ideas, and can also feature Trends data within news stories to illustrate a general level of interest in, say, a political candidate, social issue or event… learn more

All information and images courtesy of Google & Google Trends.