For its Spring/Summer 2024 collection, the eponymous brand, THEUNISSEN, embraces an image of women on vacation, uninhibited, transitioning between sunny days and stylish evenings.

During her fashion show in the heart of Paris at the Chinese Cultural Center, Ariane calls upon DJ Tovan Kao, who sets the tone of the runway with rhythmic and powerful music, reflecting the brand’s identity.

This collection, a blend of structure and fluidity, striking silhouettes, and vibrant colors, accentuates the female body with unexpected cuts, aiming to create a sexy wardrobe. The precise craftsmanship in cutting and material selection allows the garments to embrace the body, highlighting the form and silhouette of the wearer. Indeed, the concept of a second skin is the guiding principle of this collection, without forsaking its artistic direction inspired by the 80s, giving rise to hourglass silhouettes, oversized shoulders, and mini waists.

This fresh modern touch is accentuated by the vintage creations of the jewelry brand Upcycles Anicet and the participation of the shoe brand Francesca Bellavita worn by the models on the runway.

Ariane THEUNISSEN, driven by her commitment to promoting French craftsmanship, has created a collection entirely conceived and made in Paris, using materials primarily sourced from end-of-line stocks from renowned fashion houses.

Models wearing original creations from the THEUNISSEN Spring/Summer 2024 Womenswear Collection in Paris from the house of Arianne Theunissen.

CREDITS

Creative direction – Arianne Theunissen @arianetheunissen
Hair – Marcello Costa @bymarcellocosta and Beautick @beautick_official
Makeup – Marcello Costa @bymarcellocosta and Beautick @beautick_official
Music – To Van Cao @tovankao
Casting – Giustina Missir @giusmissir
Shoes – Francesca Bellavita @francescabellavita
Bags – THEUNISSEN @theunissen.paris x Nadia Chellaoui @nadiachellaouiofficial
Jewellery – Anicet @anicet_bijoux
Production – Kamolia Devi Sok @devisok
Location – Chinese Cultural Center, Paris @centrecultureldechine
Press – TOTEM FASHION @totem_fashion
Photos – Yannis Vlamos @yannisvlamos

THEUNISSEN
www.theunissenparis.fr | @theunissen.paris

All images courtesy of THEUNISSEN.