For the first time, seven renowned Ukrainian brands showcased their Spring/Summer 2024 collections, highlighting exceptional artistry, innovation, and cultural heritage at a prestigious, appointment-only showroom during Milan Fashion Week.

The Italian fashion capital witnessed a historic moment as the Ukrainian fashion industry prepared to showcase its Spring/Summer 2024 collections. This marked the first time that Ukrainian brands had a prominent presence in the fashion scene in Milan, serving as a testament to the indomitable spirit of Ukrainian creativity and resilience. Previously, “Nine Ukrainian Brands Presented Their Spring/Summer 2024 Collections at NYFW“.

From September 19th to 23rd, a prestigious, appointment-only showroom debuted at Corso Concordia, 10 Milan, Italy 20129. This premier showcase was a collective effort of seven outstanding Ukrainian brands and several newcomers to the international stage. This exceptional collaboration was a testament to the determination and passion of Ukrainian designers who continued to create exquisite collections despite the challenges posed by the ongoing war.

The showroom provided a platform for international buyers, press, and stylists to explore the Spring/Summer 2024 collections, a testament to the growth of Ukrainian fashion’s global visibility and influence. These collections reflected the designers’ commitment to blending tradition with modernity, resonating that Ukraine had abundant creative energy to offer the world.

The U.S. Agency for International Development in Ukraine supported this milestone event. The grant to Lviv Fashion Week reflected the commitment to nurturing and celebrating Ukraine’s burgeoning fashion talent to support economic recovery within the country.

“Having had the opportunity to showcase our brand in Milan during fashion week was a major milestone for the KULAKOVSKY team. We spent years perfecting our craftsmanship and were excited to finally introduce the outcome to the international market with the help of USAID and Angel for Fashion,” said Artur Kulakovsky.

One of the standout moments of this showcase was the debut of Elena Reva’s new collection, fresh off the runway of London Fashion Week on September 19th. Showcased on September 20th at the Milan showroom, her creations encapsulated the essence of fashion-forward innovation.

Additionally, this event marked the launch of 13 Ukrainian brands from Angel for Fashion (AFF) on the leading online B2B platform NuOrder, allowing buyers to peruse selections throughout the year and place orders online. This strategic move aimed to facilitate convenience for buyers while bolstering the reach of Ukrainian fashion in the global market.

“We are immensely proud to spearhead this extraordinary collaboration, showing the dynamic talent of Ukrainian fashion to Milan’s unparalleled fashion landscape. The fusion of creativity and resilience among Ukrainian designers is truly inspirational,” stated Jen Sidary, Founder and CEO of Angel for Fashion.

An Inspiring Voyage for Ukrainian Fashion Brands

As Milan’s highly anticipated fashion season approached, all eyes eagerly focused on the unveiling of a stunning array of global styles. A focal point of this season’s excitement lay in this showcase, featuring an extraordinary cohort of Ukrainian brands poised to leave an indelible mark on the international fashion scene. These brands collectively embodied the core tenets of creativity, heritage, and innovation, symbolizing the vibrant essence of Ukrainian design prowess.

DUKACHI

Among these distinguished participants, DUKACHI took the spotlight with its exquisitely crafted jewelry, deftly infusing cultural symbols into uniquely captivating pieces… Read more & view the collection.

BOBKOVA

BOBKOVA stood as a boundary-pushing force with its reimagined approach to casual wear, dismantling gender norms and ushering in a new era of style inclusivity… Read more & view the collection.

ELENAREVA

ELENA REVA’s designs, deeply rooted in the power and energy of women, offered an empowering yet refined wardrobe ideally suited for the modern lifestyle… Read more & view the collection.

KATERINA KVIT

KATERINA KVIT’s luxurious leather creations blended minimalist design with opulent materials, creating timeless masterpieces that captivated the senses… Read more & view the collection.

KULAKOVSKY

KULAKOVSKY’s meticulously handcrafted leather goods, steeped in generations of expertise, redefined wardrobe essentials through a contemporary lens… Read more & view the collection.

OLIZ

OLIZ’s unwavering commitment to ethical fashion and artistic inspiration brought each creation to life, resonating with a global audience… Read more & view the collection.

PODYH

Lastly, PODYH skillfully intertwined architectural aesthetics with fashion design, presenting a unique perspective… Read more & view the collection.

As these Ukrainian brands showcased their exceptional craftsmanship and design philosophy, the trade mission promised a Milan an unforgettable fashion season, as their creations continued to shape the ever-evolving tapestry of global fashion trends.

Jen Sidary, an Italian citizen as her grandfather was born in Reggio Calabria, once again spearheads this visionary project, a trailblazer deeply ingrained in Ukraine’s fashion landscape since 2020, predating the turmoil. In April 2022, Sidary’s brainchild, ANGELFORFASHION.com, a global e-commerce emporium dedicated to Ukrainian designers, came to life, emerging as a crucial lifeline for over thirty resolute brands navigating the turbulent waters of an unjust conflict. The website now houses forty of Ukraine’s most prominent fashion designers and has shipped orders to over one hundred and fifty cities around the globe.

“I have developed a deep and genuine admiration for Ukraine’s unyielding spirit over the past few years as the country fights with unwavering determination. I have discovered a hidden treasure that has shaped our global future. Ukraine’s vibrant fashion has inspired me on many levels, and I am dedicated to nurturing this alliance for the rest of my professional journey,” the enthusiastic Jen Sidary expressed.

Natalia Petrova, Project Manager for USAID, exclaims, “The potential of Ukrainian fashion businesses to captivate those who value quality and design is immense! Ukrainian brands understand that all eyes are fixed on Ukraine and proudly showcase the country’s talent. USAID supports Ukrainian fashion and apparel companies, and rejuvenation of the industry plays a vital role in the economic revival alongside other industries.”

ANGEL FOR FASHION
angelforfashion.com | @angelforfashion.online

All images courtesy of ANGEL FOR FASHION and the featured brands.