ELENAREVA’s Spring/Summer 2024 Collection designs, deeply rooted in the power and energy of women, offered an empowering yet refined wardrobe ideally suited for the modern lifestyle, has been showcased during the Milan Fashion Week.

Designer Olena Reva continues telling the story of female power and, in the new season, turns to one of the strongest and most powerful cults – the Mother Goddess.

Our ancestors depicted a supernatural being who embodied the continuity of life as a steadfast and fearless protector. However, at ELENAREVA brand, they did not stop at this personification of the sacred symbol. The brand’s fine balance between feminine and masculine is taken to another level in the SS’24 collection.

A structured jacket with an off-the-shoulder effect rhymes harmoniously with a transparent dress made of weightless chiffon. And the lines of woolen bustier dresses calculated with uncompromising precision – with the smooth silhouettes of a silk suit. The dialogue about the contrasts of the feminine essence continues in monumental palazzo pants and expressive corsets and bustiers. But the clarity of forms and proportions becomes “blurred” when fragile dresses with thin straps that repeat every movement and floral prints appear.

The balance in ELENAREVA is also reached in the patterns on the fabric. The prints, developed in collaboration with the artist Lina Nechipolina, were based on ornaments on Trypillian clay jugs. Thus, the idea of a new birth was embodied in cornflower blue flowers on a white background. However, in contrast to the feminine floral motifs, there are abstract prints depicting a bull, which in ancient times personified the masculine and strength.

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Olena Reva emphasizes the depth and, at the same time, the relevance of Ukrainian traditions with skirts called “plakhta” over voluminous pants. Continuity in jewelry art is told by pendants – silver jugs and bulls were deliberately given signs of handcrafted artifacts, as if found by modern archaeologists.

For the SS’24 collection, two models of bags were also developed in collaboration with the Ukrainian brand Bagllet, known for the best materials, quality fittings and leather that retains its original appearance for many years. The brands have united thanks to common values and a vision of elegance and brevity expressed in colors and shapes.

The strict geometry of the forms was supported by classic black and beige shades and ELENAREVA graphic prints. Therefore, these minimalist accessories are easily combined in any image, from sophisticated and sensual to clear and sculptural.

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ELENAREVA
https://elenareva.com | @elenareva

ELENAREVA is a womenswear brand founded in Kyiv in 2012 by Elena Reva.

From the very beginning, ELENAREVA has a strong woman-centered design approach. Inspired by women’s energy, power and unique beauty, Elena Reva creates a refined wardrobe built on modern lifestyle and everyday needs.

The concept of luxury essentials provides both elegant occasionwear, sharp-tailored suits and staples with no expiration date. At the core of the brand’s identity lies sophisticated clothes like silk dresses and corsets for special occasions or the days when there’s no need for exceptional events to feel exceptional. Sculptural corsets and perfect bustier tops are the signature ELENAREVA pieces which highlight femininity and tenderness. While celebrating women’s magnetic sensuality and confidence, the designer pays attention to impeccable construction and noble fabrics.

“From season to season we focus on the inner sense of being a woman, her authenticity, intelligence and singularity to create clothes which meet woman’s nature and vision of today’s comfort and chic”, – Elena Reva says.

ELENAREVA brand is widely-known for its collaborations with Ukrainian artists who develop prints for the collections. In such a way Elena Reva supports the contemporary art scene and gives the brand’s pieces a distinctive artistic touch.

All images courtesy of ELENAREVA.

Tags: 2024, Accessories, architectural, artistic, bags, dresses, ELENAREVA, fashion, fashion and lifestyle, fashion design, fashion designers, fashion events, Milan, Milan Fashion Week, Olena Reva, pants, sculptural, silk, Spring, structured jackets, style, suits, Summer, Top, trends, trendsetting, trousers, Ukrainian, womenswear