Nike has launched the Nike AU Collection, the first Express Lane capsule collection inspired and made by Australia, for the World.
The women’s collection features a range of hemp and fleece crews, jackets, tracksuit pants and T-shirts in brown and amber tones, as well limited-edition versions of the Air Max 270, Dunk Low and Air Max 90.
Inspired by the rugged Australian landscape, it reimagines Nike icons with colors and textures drawn from Australia’s natural beauty.
One of the missions of Nike Express Lane is to create products inspired by local culture. By creating products true to cultural insights, Express Lane teams use design to build relationships – and expand sport – across communities.
The Nike AU Collection is exclusively available to the wider Pacific Marketplace on nike.com and at select Nike stores and select retail partners including Rebel, JD Sports and Footlocker.
NIKE
www.nike.com
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.
All images courtesy of NIKE.
This news release contains affiliate links.
Tags: activewear, advertising, Australia, Australian design, capsule collection, colors, design, earthy colors, fashion, fashion design, landscape, limited edition, natural colors, nature, NIKE, Nike Air, Nike Air Max 270, Nike Air Max 90, Nike AU Collection, Nike Dunk Low, Nike Express Lane, orange, performance wear, running shoes, shoe design, shoes, sneakers, sweatpants, sweatshirts, textures, Top, tracksuit pants, tshirt
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