Continuing the brand’s exploration of art, culture, creativity, and Web3 innovation, adidas Originals has come together with the trailblazing 20-year-old artist, FEWOCiOUS, to announce a new partnership.

A harmonious collision of perspectives, the collaborative endeavor blends the Trefoil’s commitment to innovation with the artist’s creative flair, as adidas Originals and FEWOCiOUS present a bold range of physical and digital product drops.

Widely regarded as one of the leading members of a growing community of Web3 artists, Victor Langlois, known as FEWOCiOUS, has built a reputation for his playful style, bold aesthetic, and deeply personal approach; telling his life story and experience as a transgender youth through his work. First appearing in an official capacity with adidas /// Studio (Three Stripes Studio) for an installation during Art Basel Miami in December 2022, FEWOCiOUS has long had an affinity for the brand, using adidas silhouettes as an artistic canvas from as far back as when he was 16 years old.

Marking the arrival of the collaborative partnership, adidas Originals and FEWOCiOUS have come together to launch a limited edition, product-linked Trefoil Flower Mint Pass. Launching on June 22nd, it will also unlock the opportunity for NFT holders to redeem the complimentary artist-designed Campus 00’s sneaker. Embodying FEWOCiOUS’ signature style, the timeless adidas Originals silhouette has been given a black and white ‘linework’ makeover, contrasted by a thick, blue and white cloud pattern lace.

Commenting on the milestone partnership, FEWOCiOUS said, “Working with adidas is a real dream come true. I can’t believe I was paintin’ adidas shoes in my bedroom by myself four years ago and now I get to officially collaborate with them! This is one of the longest projects I’ve ever worked on and keeping things a secret is so hard I just want to scream it from the rooftops! I really believe in the future of fashion and footwear and the intersection of digital and physical, and I’m so excited for these to see the world and for everyone to be part of that journey with me.”

This drop also represents a new step for adidas. The launch will be the first time that the brand has produced a token-gated, NFC-tagged sneaker that is also tied to a limited edition NFT. Holders of the FEWOCiOUS x FewoWorld: Paint NFTs, along with holders of the ALTS by adidas ‘Decos’ and ‘Soles’ [ALT]er Ego NFTs, will be offered a range of exclusive benefits, including discounted pricing and early access via OpenSea on June 22nd. However, the brand and artist have also ensured that a range of NFT holders from their wider ecosystems will also be given the chance for early access before the wider public sale later that day. The Trefoil Flower Mint Pass will be exclusively available for mint and purchase through the OpenSea platform, the world’s leading NFT marketplace. [Learn more here]

Seeking to push the boundaries of creativity and innovation for the Web3 community, as well as inspiring the wider integration of technology and artistry into the fashion landscape, those purchasing the adidas Originals x FEWOCiOUS Trefoil Flower Mint Pass will be given the exclusive opportunity to redeem the physical Campus 00’s sneaker later in the summer.

adidas Originals
www.adidas.com

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

FEWOCiOUS
https://fewocious.com

FEWOCiOUS is a 20-year-old art sensation who has become a household name in the NFT and art worlds and is one of the most influential artists of his generation, his work known for it’s biographical nature and exploration of his trans identity. In less than two years, he has amassed over $50 million in sales for his art including his groundbreaking auctions with Christie’s Auction House and Sotheby’s. His FEWO World “paint drop” NFT auction through Nifty Giveaway attracted collectors from around the world and generated a staggering $20 million, marking the third-highest auction in the history of the NFT marketplace. Most recently, he collaborated with The Bowie Estate to create a highly anticipated David Bowie NFT collection piece, which sold for $127,000.

OpenSea
https://opensea.io

OpenSea is the world’s leading peer-to-peer marketplace for NFTs. OpenSea makes minting, purchasing, and selling NFTs frictionless, and offers multi-chain options for creators and collectors of all kinds to own and shape their relationships directly.

All images courtesy of Adidas.
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