J.Crew Collaborated with Obsess to Launch Immersive Virtual Experience Celebrating Brand’s 40th Anniversary.

Virtual Beach House Offers Six Shoppable Rooms and a Boathouse with Interactive Content Highlighting the Brand’s Heritage.

J.Crew today announced the launch of an immersive virtual store powered by experiential e-commerce platform Obsess. The 3D, shoppable experience celebrates the company’s 40th anniversary and takes the form of a beach house that features six unique rooms and a separate boathouse. The J.Crew Virtual Beach House also offers rich interactive content highlighting the brand’s heritage, along with gamified elements and seamless checkout.

“We are excited to celebrate J.Crew’s 40th anniversary with the launch of the J.Crew Virtual Beach House in partnership with Obsess,” said Derek Yarbrough, Chief Marketing Officer of J.Crew and Madewell. “This immersive experience brings J.Crew’s past and present together, giving our customers a virtual passport to explore the world of J.Crew, while shopping a curated edit of summer styles in an innovative digital format.”

The Virtual Beach House is a 360-degree celebration of J.Crew’s iconic heritage featuring the colors, patterns, textures and media that have represented the brand for the last 40 years. The experience enables shoppers to discover J.Crew clothing, shoes and accessories in themed rooms with contextual merchandising that allows them to learn more about the products. For example, customers can visit the Floral Room and shop for Made-in-Spain espadrilles after learning about the 14th-century origin of the shoe’s design. The Virtual Beach House also features images from the brand’s storied catalogs and a highly engaging Catalog Cover Pop Quiz in addition to a multiroom, interactive scavenger hunt game.

“J.Crew is an iconic American brand and we’re thrilled to partner with the company on the launch of its very first immersive virtual store,” said Neha Singh, Founder and CEO of Obsess. “Adoption of virtual stores is now reaching scale, and brands like J.Crew are seeing tremendous value in how these experiences are enabling them to connect with new audiences, foster customer engagement, drive sales and create memorable digital touchpoints.”

To visit the J.Crew Virtual Beach House, please click here.

Obsess
https://obsessar.com

Obsess is the leading experiential e-commerce platform that enables retailers to create immersive, branded, discovery-driven virtual stores on their websites. The mission of the company is to create the next-generation online shopping interface that transforms the traditional e-commerce thumbnail grid into a 3D, interactive, social and highly engaging experience. The company is headquartered in New York City, with additional offices across the U.S. and Europe.

J.Crew Group
https://www.jcrew.com

J.Crew Group is an internationally recognized omnichannel retailer of women’s, men’s, and children’s apparel, shoes, and accessories. As of June 1, 2023, the Company operates 123 J.Crew retail stores, 153 Madewell stores, and 200 J.Crew Factory stores in nearly every state in the United States, and also maintains J.Crew, Madewell, and J.Crew Factory websites.

All screenshot images courtesy of Obsess.