A palette of fresh, vibrant and invigorating color inspires unorthodox color combinations, encouraging freedom of self and inviting new conversations.

Pantone LLC, the global authority on color and provider of professional color standards for the design industries, announced the Pantone® Fashion Color Trend Report Autumn/Winter 2023/2024 edition for London Fashion Week (LFW).

Published for the fashion industry by the Pantone Color Institute, the trend forecasting and color consultancy, this season’s report features the top ten standout colors as well as the five new classics we can expect to see as fashion designers introduce new Autumn/Winter collections.

The free-spirited assemblage of color featured in LFW Autumn/Winter 2023/2024 abolish limitations and propel us into novel realms. Reflecting a focus on unique personalization and our desire to break free, this season’s colors rejoice in individuality and creativity, blending our need for vibrant, joyful color that actively vies for attention with essential, yet refined subtle timeless tones. Celebrating a sense of freedom, spontaneous color expressions, and unorthodox color pairings. these chosen colors expand our understanding of color, driving us toward a new openness and promoting a message to stay true to oneself.

“Personal expression and freedom of style paves the way to a future full of colorful possibilities,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Stimulating our desire to dare to be different and show the world who we really are, amalgamations of color for LFW Autumn/Winter 2023/2024 are defined by a new free-style approach characterized by witty individual looks, unconventional pairings, and profound color mixes.”

About the LFW Autumn/Winter 2023/2024 Color Palette:

Dynamic shades blend with subtle and refined shades for unconventional pairings and witty mixes.

PANTONE 16-1544 TCX Persimmon: Persimmon, a honeyed coral with a delicate sweetness.

PANTONE 15-1624 TCX Conch Shell: Conch Shell is a distinctive pink whose engaging demeanor belies its substance.

PANTONE 18-1664 TCX Fiery Red: Sexy and sensual, Fiery Red creates excitement.

PANTONE 19-1337 TCX Fired Brick: Fired Brick, a magnanimous reddish brown with finesse and savoir faire.

PANTONE 13-0535 TCX Sharp Green: A pungently keen yellow green, Sharp Green is expansive and exuberant.

PANTONE 14-3921 TSX Lacecap Hydrangea: Lacecap Hydrangea is a floral blue imbued with the fresh essence of a seasonal bloom.

PANTONE 14-0957 TCX Spectra Yellow: An illuminating yellow, Spectra Yellow speaks to innovation, enlightenment, and energy.

PANTONE 16-0847 TCX Olive Oil: A naturally nourishing golden green, Olive Oil is essential to well-being.

PANTONE 19-3336 TCX Sparkling Grape: Tasteful Sparkling Grape has a beguiling appeal.

PANTONE 16-4535 TCX Blue Atoll: A waterborne blue, Blue Atoll invites thoughts of tropical escape.

About the LFW Autumn/Winter 2023/2024 New Classics:

Unobtrusive tints and tones display a subtle presence.

PANTONE 15-1216 TCX Pale Khaki: Pale Khaki is a contemporary versatile tan taken from tradition.

PANTONE 19-0414 TCX Forest Night: A stalwart green, Forest Green provides protective cover.

PANTONE 13-4108 TCX Nimbus Cloud: Nimbus Cloud, a wispy ethereal gray.

PANTONE 12-0703 TCX Seedpearl: Seedpearl, a lightly shaded fresh off-white.

PANTONE 18-0202 TCX Lava Smoke: Lava Smoke is an impenetrable deep gray imbued with gravitas.

Fashion Color Trend Report

The colors featured in the semiannual Pantone Fashion Color Trend Report are selected from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design. Each season, the Pantone Color Institute issues the Pantone Fashion Color Trend Report as semi-annual color trend forecasts for the upcoming season, highlighting the top colors you can expect to see at New York Fashion Week and London Fashion Week. The Pantone Fashion Color Trend Report serves as a color reference throughout the season for retailers and brands as well as fashion enthusiasts and reporters.

Pantone Color Institute™

The Pantone Color Institute™ is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.

Pantone – www.pantone.com

Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone Values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.

Color palettes courtesy of Pantone.

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