For the Spring/Summer 2022 season Emilia Mala has launched a fashion collection which is a combination of Ready-to-Wear and swimwear.

Finnish born ​Fashion​ ​Designer​ Anna Tuomaala is the creative mind and founder behind the Emilia Mala brand which is a London-based contemporary fashion brand launched in 2017 with a beautiful range of printed silk scarves. The objective was to create a contemporary update to silk scarf in a fun and interesting way combining dark aesthetic edginess and elegance into vibrant hand-drawn print stories re-inventing a classic accessory.

Having a background in womenswear, swimwear, lingerie and print design, Emilia Mala’s debut collection brings together all of these three disciplines. Emilia Mala Spring/Summer 2022 collection combines references from eveningwear and sportswear to deconstructed mens shirts maintaining the aesthetics built previously with scarves collections.

Accompanied with vibrant print and color story the collection is playing with the context of Ready-to-Wear and swimwear exploring the space between beach and city. All the prints are based on hand-drawn illustrations made by Anna Tuomaala.

Emilia Mala originally started as a side project out of passion for illustration and visual art. It quickly gained its consumer fanbase and reached many stores in the UK and internationally including Harvey Nichols.

Anna Tuomaala has studied MA Womenswear at Central Saint Martins, London and previously worked with Ready-to-Wear collections in London and Antwerp and with swimwear/lingerie at Agent Provocateur as well as consulting multiple start-up brands.

Emilia Mala
www.emiliamala.com

All images courtesy of Emilia Mala.