adidas Originals is launching brand new Forum Back to School Sneaker with Bad Bunny.

adidas Originals and Bad Bunny return with an evocative new take on the Forum silhouette. Inspired by the Puerto Rican cultural icon’s experience of growing up and going to school, the Bad Bunny Forum – Back to School is an invitation to the next generation to redefine and reimagine their everyday uniforms.

Designed to empower individual expression, the bold take on the classic court sneaker features a triple black premium leather upper, matched with suede overlays, and a buckle fastening. The uncompromising silhouette is then finished off with co-branded sock-liners, polka-dot laces, and Bad Bunny’s instantly recognizable logo printed on a bright yellow component of the outsole.

Accompanying the launch of the Bad Bunny Forum – Back to School silhouette is a playfully authentic campaign that features a number of young school students as they reclaim their educational environments.

Championing the notion that the rebels of today are the leaders of tomorrow; the campaign film shines a light on each young person’s individual personality as they reinterpret their uniforms.

Available August 17 via CONFIRMED, adidas.com/badbunny in regions without CONFIRMED, select retailers, and in Puerto Rico via adidaspuertorico.com/badbunny and FRSH Company.

adidas Originals
www.adidas.com

Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

All images courtesy of Adidas.
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