If you could make a hands-free shoe, how would you do it? This simple question is where the Nike Go FlyEase design team started.
The marvel seen here is the Nike GO FlyEase. It’s intuitive – easy on, easy off – and evidence of how design, innovation and engineering can meet to answer an ambitious North Star: the creation of a hands-free shoe.
Behind the shoe’s smooth motion is a bi-stable hinge that enables the shoe to be secure in fully open and fully closed states.
The Nike GO FlyEase has a patent-pending bi-stable hinge and midsole tensioner that allow for hands-free entry.
This duality allows another signature detail: the Nike GO FlyEase tensioner. The tensioner’s unique flexibility super-charges an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as basis for accessible and empowering design.
Sophisticated, accessible solutions, like those in Nike GO FlyEase, are emblematic of the “better is temporary” mentality that drives Nike FlyEase technology. Since its debut, the technologies have been employed in numerous footwear styles across basketball, running and sportswear. Each successive design balances the rigor of FlyEase criteria with unwavering performance standards.
In the Nike GO FlyEase, this translates to serving the broadest range of active lifestyles possible – whether the wearer is champion fencer Bebe Vio, a student racing to class or a parent with their hands full.
Usually I spend so much time to get in my shoes. With the Nike GO FlyEase, I just need to put my feet in and jump on it. The shoes are a new kind of technology, not only for adaptive athletes but for everyone’s real life.
— Bebe Vio
The Nike GO FlyEase is available initially via invite for select Nike Members, with broader consumer availability planned for later this year.
NIKE
www.nike.com
NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.
All images courtesy of NIKE.
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