Pantone LLC, a global authority on color and provider of professional color standards for the design industries, announced the Pantone Fashion Color Trend Report Spring/Summer 2020 edition for London Fashion Week.
Published for the fashion industry by the Pantone Color Institute, the trend forecasting and color consultancy, this season’s report features the top 12 stand out colors, as well as current takes on the four classic neutrals we can expect to see on the London runway as fashion designers introduce their new Spring/Summer collections.
According to Pantone Color Institute’s color experts, colors for Spring/Summer 2020 London blend a palette of iconic favorites with seasonal neutrals to create a narrative of color artistry. Taking a spontaneous color approach through patterning and multi-colored layers Spring/Summer 2020 colors highlight the continued desire for energetic contrasts and personalized self-expression, creating a rousing and robust color story where the underlying message is determination and hopeful optimism.
Spring/Summer 2020 is a story of colorful expression, as we see bold hues – each strong enough to stand on their own – brashly coming together to create more provocative color statements. Strong and vibrant, this season’s colour palette displays our determined desire for positivity and uplift.
— Leatrice Eiseman, Executive Director of the Pantone Color Institute.
About the Spring/Summer 2020 London Color Palette:
A rousing and robust palette for spring/summer 2020 reflects a continuing desire for energizing contrasts and personalized self-expression.
- PANTONE 18-1664 Fiery Red: Emanating heat and energy, dramatic and dynamic Fiery Red is impossible to ignore.
- PANTONE 15-1157 Flame Orange: Linked to a radiant sunset, luminous Flame Orange positively glows.
- PANTONE 16-4127 Heritage Blue: A time-honored blue hue Heritage Blue speaks of tradition, dependability and continuity.
- PANTONE 16-1534 Blush Beauty: Blush Beauty engages, embraces and warms.
- PANTONE 13-4720 Tanager Turquoise: Tanager Turquoise cools with its soothing presence.
- PANTONE 19-4052 Classic Blue: An expansive presence, Classic Blue is evocative of the vast and infinite evening sky opening a world of possibilities.
- PANTONE 18-2143 Beetroot Purple: A startling and shocking fuchsia tone, Beetroot Purple tempts the eye.
- PANTONE 19-5217 Storm: Storm captivates with its rich depth.
- PANTONE 11-0622 Yellow Iris: Eye catching Yellow Iris expresses positivity and optimism.
- PANTONE 18-1512 Rose Brown: Warm and grounded, the full- bodied Rose Brown enriches both mind and body.
- PANTONE 14-1513 Blossom: Blossom, a petal soft pink elicits an aura of romance.
- PANTONE 18-1547 Bossa Nova: Upbeat Bossa Nova, is a pulsing and suggestive red with an earthy brown undertone.
About the Spring/Summer 2020 Classics:
To support the Pantone Fashion Color Trend Report for Spring/Summer 2020 for NY and London, Pantone has partnered with Adobe Stock to curate a collection of images that reflect the palette of 12 top fashion colors as well as 4 core shades. With millions of visual assets, Adobe Stock is an amazing resource for creatives to seek visual inspiration and creative development.
- PANTONE 15-1314 Cuban Sand: Cuban Sand’s inherent warmth nurtures and comforts.
- PANTONE 19-4021 Blueberry: Blueberry, a thought provoking midnight blue implying an air of mystery.
- PANTONE 11-4800 Blanc de Blanc: Blanc de Blanc is perceived as smooth, subtle and clarifying.
- PANTONE 13-4201 Oyster Mushroom: The pearl gray Oyster Mushroom exhibits a quiet strength.
Click here to view the Adobe Stock x Pantone Color Trend Report Gallery.
Pantone Fashion Color Trend Report
The colors featured in the semiannual Pantone Fashion Color Trend Report are selected from the Pantone FASHION, HOME + INTERIORS Color System, the most widely used and recognized color standards system for fashion, textile, home and interior design. Each season, the Pantone Color Institute issues the Pantone Fashion Color Trend Report as semi-annual color trend forecasts for the upcoming season, highlighting the top colors you can expect to see at New York Fashion Week and London Fashion Week. The Pantone Fashion Color Trend Report serves as a color reference throughout the season for fashion enthusiasts, reporters and retailers.
The Pantone Color Institute
The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
Pantone
Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Connect with Pantone on Instagram, Facebook, Pinterest, LinkedIn.
All images and trend information courtesy of Pantone.
Tags: color codes, color palettes, color trends, fashion and lifestyle, Fashion Color Trend Report, fashion design, fashion forecasting, fashion trends, FCR, home decor, interior design, London, London Fashion Week, Pantone, Pantone Color Institute, Pantone Fashion Color Trend Report, runway, SS 2020, Top
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