This June, an updated women’s floor debuts on the third level of NikeTown London.

The concept of the floor is inspired by the latest Nike (paid link) House of Innovation flagships in New York City and Shanghai, particularly in its flexible, gridded layout to quickly reorganize the space all year round (the current set-up, for example, draws from this summer’s football tournament in France).

Similar to NYC and Shanghai, the London floor grants perks to NikePlus Members like personal styling services and Nike App at Retail.

The level also features extended offerings of plus-sizes, a team-sport service for female kit and apparel customization and more.

OPEN HOURS:
Monday – Friday, 10:00 AM-9:00 PM
Saturday, 9:00 AM-9:00 PM
Sunday, 11:30 AM-6:00 PM

WHERE:
235 Oxford St, W1C 1DE, London, UK

NIKE
www.nike.com

NIKE, Inc., based near Beaverton, Ore., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse, Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel accessories.

All images courtesy of Nike. Click here (paid link) to shop online.

Tags: Accessories, apparel, basketball, concept store, design, fashion, fashion design, fashion store, Fashion Stores, fashion tech, in-store, London, NIKE, NikePlus, NikeTown London, running shoes, sports, sportswear, store design, technology, Top, visual installations