With Nike City Ready, the debut launch from Nike Women’s Collections, Maria Vu, Senior Creative Director Nike Women’s, and an all-female design team deliver a balance of forward-thinking innovation and directional silhouettes
“The Nike City Ready Motion Adapt Bra is a great example of our promise,” explains Vu. “Our challenge was how to take our incredible motion adapt technology, and make it beautiful and really push it through a transformative aesthetic lens without compromising the performance.” This same lens is applied to a full 9-piece collection of apparel and footwear, including bras, crews, pants and, of course, shoes.
With extra-long zippers, the Nike City Ready Collection Pant can be styled in numerous ways —including open at the middle to access pockets inside. A transparent upper makes the Nike Zoom Pegasus Turbo XX a true future-forward design statement.
The oversized silhouette of the Nike City Ready Collection Fleece Crew celebrates the female form with body-flattering seaming.
Inspired by a vintage ski jacket, the Nike City Ready Collection Crop Jacket is both lightweight and water repellant.
The Nike City Ready Collection Motion Adapt Bra supports an athlete’s needs with an avant-garde silhouette, inspired by the curves of the female form. The Nike City Ready tights are designed to accentuate and flatter the female body with a curved waistband and exaggerated curved seamlines; they’re also made from a high-performing material that wicks while sculpting and flattering.
All images courtesy of Nike.
Tags: activewear, fabrics, female body, flattering, lightweight, Motion Adapt Bra, NIKE, Nike City Ready, Nike Women, sculpting, sports, sports bras, sportswear, womenswear