Coach Revealed the ‘Coach X Selena Gomez’ Collection, the Second Creative Collaboration with the Actress, Singer and Face of Coach

Following Selena’s first collaboration, which introduced the Selena Grace bag and accessories in Fall 2017, the new collection includes her first ready-to-wear pieces and is designed by the star in collaboration with Coach Creative Director Stuart Vevers.

Hey fam- It’s almost here! First look at my new campaign. My exclusive @Coach clothing collection drops in a couple weeks. #CoachxSelena #CoachNY

A post shared by Selena Gomez (@selenagomez) on Aug 8, 2018 at 7:36am PDT

Featuring ready-to-wear, bags, small leather goods and accessories, the collection is imbued with Selena’s powerfully feminine spirit. Pieces styled by Selena feature her unique touches, including an empowering personal motto written in her handwriting—“Not perfect, Always me”—and a bunny motif that speaks to her imagination. The collection is designed to perfectly reflect Selena’s playful sense of style, which contrasts pretty with sporty and elegance with cool.

In addition to ready-to-wear, which includes pretty silk slips finished with lace and ultra-soft sweaters and hoodies in retro-inspired pastels, the collection also introduces two new bag silhouettes—the Bond and the Trail Bag—which Selena designed in close collaboration with Vevers. Crafted in smooth leather and finished with antique-inspired crystals and bows, the bags bring a fresh lens to Coach’s legacy of leathercraft.

“I love working with Selena because she brings her strong point-of-view to the design process,” said Vevers. “I wanted all of the pieces to reflect her style and her charm—and to feel effortless.”

I’m so proud of the collection. What I love most about working with the Coach team is that they just know how I dress. Everything felt authentic from the beginning.

— Selana Gomez

The Coach x Selena Gomez collection is available online at Coach.com and will be available in Coach stores globally beginning August 31. The collection will launch Friday, 8/31, presale beginning online Monday, 8/20 on NeimanMarcus.com with styles ranging from $50 – $1,095.

Shot against the skyline of New York—the city where Coach was founded and a continuous source of inspiration for the brand—the collection’s campaign was created with longtime Coach collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

The Coach x Selena Gomez Collection

Coach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. Coach products are available in approximately 55 countries through its network of directly operated stores, travel retail shops and sales to wholesale customers and independent third party distributors, as well as through coach.com

All images © 2018 Steven Meisel, courtesy of Coach.

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