Fendi Presents the new Women’s Fall/Winter 2018/19 Collection Ad Campaign Shot by Karl Lagerfeld

The modern and clean set of the campaign –recreated in its renowned Studio 7L in Paris –has a backstage allure, with an intentionally visible photographic backdrop and stand that conveys a new fresh and disruptive feeling, free from any superfluity.

The top sought after models of the moment perfectly embody and highlight the powerful and bold personality of the Fendi woman, as well as her free spirit.

The strong yet soft vibe of the Collection, as well as the codes of fine craftsmanship and graphic heritage of FENDI, come to life, expressing an urban femininity with an outdoor edge through ‘romantic uniforms’. The iconic FF logo makes its comeback along with the new FENDI/FILA logo created by artist @hey_reilly and re-appropriated by the Maison.

Shot by Karl Lagerfeld, discover the full campaign starring models Adwoa Aboah, Abbey Lee Kershaw, Gigi Hadid and Bella Hadid at Fendi.com

All images and video courtesy of Fendi.