Intimate, personal, unique. What’s your relationship with the Peekaboo bag?
In the year of the 10th anniversary of the launch of the iconic Peekaboo bag, FENDI unveils the second chapter of its #MeAndMyPeekaboo project involving iconic related women from around the globe.
Following the first chapter, a video and image campaign featuring Silvia Venturini Fendi, FENDI Creative Director for Accessories, Menswear and Kidswear and her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi, this one now focuses on five international couples of women.
Kim Kardashian, Kris Jenner, along with Kim Kardashian’s daughter North West. Photo courtesy of Fendi.
Mothers and daughters, or sisters, they are the protagonists of intimate and unexpected images and short videos, which has been released on FENDI’s social networks starting from July 11.
A silent and discreet character, the legendary FENDI Peekaboo bag shines in the images in several variations, from the classic regular style to the mini and micro options.
Kim Kardashian and Kris Jenner. Photo courtesy of Fendi.
For the first time Kim Kardashian and Kris Jenner, along with Kardashian’s daughter North West, shot in Los Angeles, shows their special connections.
They star in candid and spontaneous shots, which instead of focusing on their public images, capture their most authentic and intimate personality. The frames create a sort of family album offering an unseen, unexpected point of view on their relationship.
Kris Jenner, along with Kim Kardashian’s daughter North West. Photo courtesy of Fendi.
FENDI embraced the same approach to shoot other international personalities in their private lives. They include sisters Jessica and Krystal Jung, both singers and actresses, who were photographed in Seoul, Hong Kong-based mother and daughter, Kam Fung and music performer Joey Yung, musician Dou Jiayuan captured with her mother, photographer GaoYuan, in Beijing, as well as Ewan McGregor’s daughters, actress and photographer Clara Mc Gregor with songwriter Esther Mc Gregor, who were portrayed in Los Angeles.
Each short film features Kanye West’s Love Lockdown as its emotional, captivating and progressing soundtrack. An episode after another, the song unfolds as FENDI develops a narrative, highlighting the special, irreplaceable and strong bond between outstanding women.
Shop Peekaboo: A Handbag Icon at FENDI.com
PEEKABOO ESSENTIAL
Gray-green colored calfskin handbag, perfectly smooth with raw-cut finish. Composed of … [More]
PEEKABOO ESSENTIAL
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REGULAR PEEKABOO
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PEEKABOO ESSENTIAL
Sand-colored calfskin handbag, perfectly smooth with raw-cut finish. Composed of two co… [More]
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PEEKABOO REGULAR
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Video Credits:
Composition: Love Lockdown – Kanye West
Writers: Jeff Bhasker, ESTHERO, Malik Yusef Jones, Laneah Menzies, KANYE WEST
BUY – Love Lockdown – Kanye West
Used by Permission of:
– UNIVERSAL MUSIC ENTERPRISES, A DIVISION OF UMG Recordings, Inc.
– UNIVERSAL MUSIC CORP., SONGS OF UNIVERSAL, INC. AND UNIVERSAL TUNES, A DIVISION OF SONGS OF UNIVERSAL, INC.
– EMI ENTERTAINMENT WORLD, INC
– SONY/ATV MUSIC PUBLISHING LLC
– Ms. LANEAH MENZIES
All rights reserved, Courtesy of Fendi.
Shop Peekaboo: A Handbag Icon at FENDI.com
Tags: #FendiPeekaboo, #MeAndMyPeekaboo, Accessories, bags, Color, color block, colorful, fashion, fashion and lifestyle, fashion designers, fashion trends, Fendi, Fendi Peekaboo, floral, hand-made, handbags, Handcrafted, Italian-made, Kim Kardashian, Kris Jenner, Leather, made in Italy, North West, Peekaboo, Silvia Venturini Fendi, soft colors, Top
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