London Fashion Week Fall 2014: Eudon Choi

By João Paulo NUNES
London Editor

[London], February 15, 2014 - The old adage that sometimes change is good couldn't have been more adroitly used than when defining Eudon Choi's Autumn/Winter 2014 womenswear collection; and yet the collection by the Korean-born and London-based fashion designer managed to bring out the best characteristics that has made his creations some of the most eagerly anticipated ones presented during the official calendar of London Fashion Week for the past few seasons.

For the first collection that he showed on the main runway space of London Fashion Week (as opposed to his previous more intimate salons) Choi offered a range of clothes that, under the moniker 'Hysteria', celebrated the sensibility of 1960s teenage cool and futuristic minimalism while conjuring the sharp tailoring of the menswear creations that he learnt to craft as a student back in Seoul. Textured surfaces such as thick checked and pin-striped flannels, printed knitwear, furs...read the full article

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