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FASHION TRENDSETTER ARCHIVES | PLEASE CLICK LOGO FOR THE NEW WEBSITE! |
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La Mania Autumn/Winter 2012/2013 Collection
La Mania Autumn/Winter 2012/2013 Collection |
New Luxury Fashion Brand Under the Honorary Patronage of Karl Lagerfeld |
 [New York], August 27, 2012 - La Mania, the international fashion house under the creative direction of Founder Joanna Przetakiewicz and the Honorary Patronage of Karl Lagerfeld made its international début at Harrods this July with a collection of stunning dresses available in the store's Eveningwear department.
The launch of La Mania at Harrods marked the latest chapter in the exciting evolution of the fashion house which made its first appearance in London during February's London Fashion Week with a spectacular showcase at the Royal Academy of Art and subsequent pop-up as part of the British Council/British Fashion Council's International Fashion Showcase. Founded just two years ago, La Mania has very quickly established itself as one of the brightest new names in international luxury fashion and the market leader in its native Poland.
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La Mania Creative Director Joanna Przetakiewicz
with Karl Lagerfeld |
La Mania has been designed for modern, fashion-conscious women, with collections of sophisticated high-end, yet accessible fashion which combines classic design and contemporary, minimalist tailoring. The simple cuts of the dresses emphasize the luxury of high-quality fabrics and refined, feminine details.
The fashion house is the brainchild of Joanna Przetakiewicz, a leading Polish entrepreneur; and it is her friendship with the fashion icon Karl Lagerfeld which has resulted in his Honorary Patronage of the label. Joanna Przetakiewicz commented on the launch that: "London is one of the world's most important global centres for fashion and Harrods is a world-class store, attracting visitors from across the globe. We are delighted that La Mania is able to make its international début in such a prestigious location and that it will play such a pivotal role in our wider plans to grow the business."
La Mania was established in September 2010 by Joanna Przetakiewicz, and has quickly become one of the brightest new names in international luxury fashion. La Mania is an exclusive pret-a-porter line for modern, fashion-conscious women. The collections of sophisticated high-end, yet accessible fashion combine classic design and contemporary minimal tailoring. The simple cuts emphasize the luxury of high-quality fabrics and refined, feminine details.
La Mania carefully selects their textile producers, including the cashmere and wool company Loro Piana. La Mania has already established a stellar list of supporters in the fashion world, from Anja Rubik and Fiona Swarovski to Paris Hilton (who opened the second La Mania boutique in Katowice in 2011) along with Franca and Carla Sozzani and Karl Lagerfeld.
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