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FASHION TRENDSETTER ARCHIVES | PLEASE CLICK LOGO FOR THE NEW WEBSITE! |
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Color Forecasting for Fashion (Portfolio Skills: Fashion & Textiles)
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By Kate Scully, Debra Johnston Cobb |
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[New York], September 19, 2012 - Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window.
Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in work of the huge color forecasting industry.
In this book; Color Forecasting for Fashion (Portfolio Skills: Fashion & Textiles) , Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works before moving on to look at the skills a colour forecaster employs to draw a color palette together, often 18 to 24 months in advance of the selling season. With case studies that show the industry at work, this book breaks down the forecasting process from how to put together a color palette to color theory, and the way that colors behave and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.
About the Author
Kate Scully is a color forecasting consultant and Senior Lecturer in Fashion Promotion at the University of the Creative Arts at Rochester. She has worked as the color and fabric editor of several forecast publications.
Debra Cobb has researched trends and developed products for fiber, fabric, and apparel manufacturers in the US, including Guilford Mills, Ge-Ray Fabrics, Unifi Inc., and Hanesbrands. She is a regular contributor to textile trade journals on both sides of the Atlantic.
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