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Kardashian Domination
Kardashian Domination |
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| The images are rumoured to be mock-ups of the Kardashian family magazine. |
By Alexandra SUHNER ISENBERG
Editor-at-Large
[Vancouver], January 26, 2012 - The news that the Kardashians are starting their own family magazine is no surprise, in fact, it makes perfect sense.
The digital magazine will be promoted through social media, and will essentially harness the power of their Twitter profiles. With Kim having over 12 million fans, and even the less known Kendall Jenner having over 2 million, that is a lot of fans which can translate into a lot of traffic for their magazine.
But this raises questions about the future of media, and makes me wonder if we will see the same types of changes that we saw in the fashion product world. In the past, celebrities used to model and wear designer clothing, then they started making their own, under their own labels.
Same thing happened with fragrances and other product categories, but until now, they have relied on media to promote them. Aside from having their own blogs, most celebrities need exposure in mainstream blogs and magazines to grow or maintain their public profiles...read the full article |
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