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_Editor-in-Chief
Lingerie brands such as Victoria's Secret, Wonderbra and Triumph International are in a real and deadly competiton nowadays. The development of high tech materials, sewing techniques, new forms and finest fabrics in the lingerie sector, forces the fashion designers to bring out the best lingeries ever. There are too many brands in this sector but the leading ones try to beat them all with their new product lines. The ones which are on the top ten list among the lingerie firms, try to stay at least where they are and express themselves much more then before with new advertisement methods.
Lingeries are the women's most important garments and the "bras" are the top of the list. For every occasion and apparel, a woman must have at least 10 types and colors of bra. A bra should fit extremely well on the body, serve the best results, keep you fine and comfortable while wearing it. Through the years, bra consumers greatly influenced progress in the bra manufacturing sector by requesting better designed bras and rejecting ones that hurt or simply don't function properly because comfort comes from having a good fit. The bra band must fit snugly to the chest, just below the breast, so that your breast weight will be transferred to it. When the bra band is loose, the shoulder straps take the weight. When the shoulder straps get tightened, causing the back of your bra to ride up, the straps dig into your shoulders.
The cup sizes and the exact shapes should also be suitable with the right garments. Sporty bras goes with the active sportswear, sexy and elegant ones with the fine apparel. Women who love to wear sexy lingeries with the casual clothes raises the market trend through these kind of lingeries, especially within the top brands.
When it is this much important, the lingerie designers are working much more than before. Victoria's Secret is heavily promoting its Body by Victoria IPEX Seamless Bra as the 'World's Most Advanced Bra'. While Victoria's Secret may believe their new IPEX Seamless Bra is something of which to be proud, manufacturers of fine lingerie and upscale retailers such as Pampered Passions Fine Lingerie, have been offering seamless, molded and featherlite bras for years. Seamless, molded microfiber bras are nothing new. They have been a favorite item of women for years because of their superior comfort. The 'Tisha' Seamless T-Shirt Bra from LeMystere, for example, has been a favorite at Pampered Passions because of its comfort and fit, which is precisely why the Tisha Seamless T-Shirt Bra is on Oprah Winfrey's Favorite list as Pampered Passions has declared recently. So what's the point that Victoria's Secret insist that IPEX Seamless Bra as the 'World's Most Advanced Bra', because of its extreme technology. Two years in development, IPEX is the remarkable achievement of an international collaboration of designers, engineers and technicians using the latest in digital and laser technology and proprietary manufacturing processes.
The technology to produce a graduated pad, one that provided coverage at its center but virtually disappeared towards the edges, simply wasn't available until the production of Body by Victoria IPEX Seamless Bra. Slim adjustable straps, underwire cups, back closure, imported nylon/Lycra spandex.
Supermodel Gisele Bundchen perfectly presents the new Victoria IPEX Seamless Bra.
Triumph International the global market leader in high quality women's underwear has organized a competition as the company's tradition in supporting innovative fashion designers and emphasizes the significance of innovative fashion design for the enterprise.
The theme of this year's award "Pin-up" is focused on creative and innovative design of women's wear that celebrates the beauty of luxurious lingerie: bra and corsage as visible and integral parts of clothes. Seven designers have the great opportunity to present themselves to an international audience. The criteria of the fashion award are the quality of the execution under the aspects of creativity, innovation and the possibility for realisation.
Wonderbra celebrates its 10th year in the lingerie market. Wonderbra sells different types of collections. "Specialty Bras" are just the right bra, for just the right outfit - strapless, convertible straps, bustiers.
With a thin lining of foam for a smooth appearance, "Lightly Lined Lift" bras are great for everyday as well as special occasions.
With the Wonderbra "Padded Bras" with a little extra overall padding to provide not only lift, but more importantly, a great shape and "Push up" bras are a selection of bras that provide everything from a little extra lift to a lot of extra cleavage.
Please sit and relax, put on your finest bra, applaud the warriors of this battle field and say BRAvo ! to the winner.
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B[L]ACK
Lack of White, Black is Back.. So, Where is the Funeral ?
The same story happens when a fashion show is held. We see different kind of fabrics, shapes and variety of colors during an amazing fashion show, at the end the designer walks on the podium with a black suit and bows to the ... more |
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