PANTONE 2012 Color of the Year: PANTONE 17-1463 TPX Tangerine Tango

Dance Into the New Year with This Vivacious and Appealing Reddish Orange.

Photo: Frederic Cirou/Corbis, Courtesy of Pantone.

Photo: Tangerine Tango on the Runway: Nanette Lepore Spring/Summer 2012, Courtesy of Pantone.

Photo: PL Spring/Summer 2012, Courtesy of Pantone.

[Carlstadt, N.J.], December 8, 2011 - Pantone LLC, the global authority on color and provider of professional color standards for the design industries, today announced PANTONE® 17-1463 Tangerine Tango, a vivacious, enticing hue, as the color of the year for 2012.

"Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy."

Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men's and women's fashion. Fashion designers featured in the PANTONE Fashion Color Report Spring 2012, including Tommy Hilfiger, Nanette Lepore, Cynthia Steffe by Shaun Kearney, Elie Tahari and Adrienne Vittadini, are incorporating this attractive orange into their spring collections. A fun, lively take on a traditional autumnal hue, Tangerine Tango will surely carry through to fall fashion as well.

A winner in cosmetics because of its versatility, Tangerine Tango is a bit exotic, but in a very friendly, non-threatening way. Add a sultry flair to lips, cheeks and nails with Tangerine Tango. An unexpected eye shadow color, Tangerine Tango is a complementary opposite that flatters blue or green eyes. When paired with brown eyes, it brings out an amber cast.

Tangerine Tango products are also available from Chronicle Books (publisher of "Pantone: The Twentieth Century in Color" and creator of Pantone paperback journals), Dessy (a leading manufacturer of bridesmaid, social-occasion and flower-girl dresses), MyColor inspired by Pantone (a spirited new collection of grab-and-go paints), PANTONE PAINTS (Pantone's line of superior-quality, eco-friendly paint), Rickshaw of San Francisco (lightweight and stylish messenger bag created especially for Pantone) and W2 (creator of the iconic PANTONE Chip mug).

About the PANTONE Color of the Year
The color of the year selection is a very thoughtful process. To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

For more than a decade, Pantone's Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design.

Pantone

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