Pantone Fashion Color Report for Fall 2010

Designers continue to exhibit a degree of caution for fall 2010, yet offer a palette of beauty and excitement with a blending of colors, some with similar undertones, in surprising and intriguing combinations.

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New York Fashion Week,
February 11 – 18, 2010

PANTONE Fashion Color Report Fall 2010 features the top 10 colors for women's fashion for fall 2010, along with designer sketches, quotes and headshots.

"Mindful of consumers' need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall," said Leatrice Eiseman, executive director of the Pantone Color Institute. "Building on the color palette from spring, this season's offerings include innovative takes on fundamental basics, as well as transporting, lively colors that conjure images of travel and adventure, whether real or aspirational."

In addition to designer contributions, the report features commentary from fashion insiders and leading retailers regarding current fashion trends and new color rules for 2010.

The top 10 Fall 2010 colors for women are: Endive PANTONE 13-0632 C/M/Y/K 11 / 4 / 51 / 0 GOE 1-3-2 Golden Glow PANTONE 15-1050 C/M/Y/K 7 / 31 / 95 / 0 GOE 9-1-3 Living Coral PANTONE 16-1546 C/M/Y/K 0 / 61 / 50 / 0 GOE 21-1-2 Lipstick Red PANTONE 19-1764 C/M/Y/K 13 / 100 / 65 / 5 GOE 26-2-7 Purple Orchid PANTONE 18-3027 C/M/Y/K 34 / 79 / 0 / 0 GOE 37-2-6 Chocolate Truffle PANTONE 19-1526 C/M/Y/K 53 / 86 / 61 / 34 GOE 26-3-7 Lagoon PANTONE 16-5418 C/M/Y/K 73 / 7 / 39 / 0 GOE 104-3-3 Woodbine PANTONE 18-0538 C/M/Y/K 49 / 26 / 90 / 10 GOE 135-4-3 Oyster Gray PANTONE 14-1107 C/M/Y/K 16 / 14 / 24 / 0 GOE 141-2-1 Rose Dust PANTONE 14-1307 C/M/Y/K 17 / 25 / 27 / 0 GOE 16-4-1

Fashion designers continue to exhibit a degree of caution for fall 2010, yet offer a palette of beauty and excitement with a blending of colors, some with similar undertones, in surprising and intriguing combinations. Inspired by the ongoing phenomena of film animation, vivid colors are often juxtaposed in inventive ways, creating arresting and extraordinary color combinations.

Exotic Purple Orchid, a purple leaning to fuchsia, is an unexpected choice for fall, imbuing a bit of magic and vibrancy to the season. Elegant Chocolate Truffle, evocative of delicious treats, is a rich brown with piquant plum undertones, that pairs tastefully with Purple Orchid. Not your mother's avocado green, Woodbine takes last season's neutral greens to a whole new level, and when mixed with Purple Orchid and Chocolate Truffle, results in a stunning combination.

Lagoon, this season's turquoise - Pantone's 2010 color of the year - is guaranteed to add a tropical splash. A great color for fall and winter escapes, Lagoon is a popular hue, especially in accessories, pairing dynamically with all shades of red. Lipstick Red, a deeper, more dramatic sensual red, makes its imprint on fall, particularly in cosmetics.

Reminiscent of a radiant sunset on a brisk autumn evening, Golden Glow, an earthy, deepened shade of yellow, creates a retro look with Purple Orchid or Woodbine. A softer, more inviting orange with a hint of pink undertone, Living Coral is the perfect complement to Lagoon, whether heading for a tropical destination or just fantasizing about it. Crisp Endive, a revitalizing yellow-green, adds freshness to this season's top ten, and will enliven any wardrobe. Add it to Lagoon, Chocolate Truffle and Purple Orchid for an invigorating fall look.

Oyster Gray, a classic neutral that grounds the palette, is a lighter take on the traditional fall gray, as designers heed consumers' concern about the economy and deliver investment pieces that carry through to spring 2011. Rose Dust, a flattering beige, offers an ethereal, romantic, wispy option to span the seasons.

For more information about the Pantone Goe System please read:
www.fashiontrendsetter.com/~Pantone-Goe-System.html